About them

They are a small team dedicated to bringing affordable, fun, and high quality products into the serious world of cosmetics.

Here’s how it all started!

In 2001 essence was started by Christina, a fearless entrepreneurial woman, who wanted to make a different cosmetics brand – a really fun brand that offers both great quality and excellent prices. In 2007 essence became #1 in Germany and is sold in 50 other countries. in 2010 they reached $1 million in North American sales and word began to spread. In 2011 they won the first of many Allure Best in Beauty Awards.

Their Beauty philosophies

Beauty is being who you are, who you want to be and having fun while doing it.

We think real beauty with a real story is inspiring – which is why we love our consumers!

Beauty comes in all shapes and sizes, it doesn’t have to be so serious, it should be fun.

We believe in high quality makeup and great prices

Beauty doesn’t have to cost a lot. We prove every day that excellent quality and innovation is not a question of price.

95% of our products are manufactured in Europe.

Our ingredients comply with the strict standards of the European Union Cosmetics Directive and United States FDA.

We do not test on animals

The contracts with our clients state that they must manufacture products in compliance with European union law, which strictly prohibits testing on animals.