It can help increase profits; increasing sales and decreasing costs.
It can help organizations do business 7 days a week, 24 hours a day.
It can help organizations have customers all around the world and not be limited to a specific region.
It helps organizations bring higher return on advertisements, if managed properly.
It helps organizations identify new suppliers, partners, and customers.
It increases flexibility and ease of shopping for the customer.
The customers can buy right from their homes.
It can help in low operational cost.
It can provide personalized product and customer customization.
Shoppers are given a broader ranger of products to choose from online.
The buyer cannot touch or feel the product online.
The customer has to wait for delivery of their product.
Perishable goods bought online can get spoiled during delivery.
It is difficult to know when an online site is safe to use.
If it is an international purchase (i.e. an imported good), the product may be taxed when it arrives at customs.
Sometimes the review can be created manually to lure the customer to buy the product with the wrong intention of selling.