Readers, Writers and Texts
Choices made by authors and ways in which meaning is communicated
Role receivers play in generating meaning - interpretation
Rhetorical features
*Key aim - To examine texts
Time & Space
How texts reflect the world
How culture affects language
How culture influences reception
Intertextuality
Connections between media, text and audience
How texts provide a lens into other texts
Ie. Study a group of text from same type - adverts by Gillette for example, Speeches given by Emma Watson.
Explore a topic through these texts - fame, gender, power, values, hero.
Explore theoretical perspectives - feminism, critical discourse etc