Starting in January 2024 I began a position as the Project Management Intern at Thirty Tigers, an independent record label in Nashville, TN.
My work here consists of a few core tasks:
Updating active artist documents (update docs)
Keeping track of online press on new releases
Attending marketing meetings with other departments in the label and artists
Product mailing
Under each category is a brief description of what each task entails, and what skills I used to efficiently complete these tasks each week.
Working on Update Docs requires a strong proficiency in the google suite, particularly Docs and Sheets. I pulled information from radio charts, Music Connect (the industry's leading music measurement platform), and artist websites.
Information I confidently handle and process includes announced and unannounced tour dates, radio charting, adds, and spins, as well as streaming, sales, and consumption statistics.
To find press on new releases, I looked to major music publications including both reviews and articles. I read them and take note of mentions of any active artists or new releases on the Thirty Tigers roster.
Any notable press is then added to the update docs, with the publishing date and the discovery date added, along with any important or marketable comments on the artist or release.
Each week, I attend a company-wide marketing meeting. This includes all project managers, every other department in the office, representatives from the UK team and the president of the label. Occasionally, representatives from partners will join us, for example someone from our distributor, The Orchard, might come by for a meeting.
I also attend marketing meetings with artists, where the goal is typically to inform them of their progress and connect any loose ends before or during release. These usually include at least one representative from each department, and uses the artists' update docs as templates for discussion.
One of my favorite parts of this position is getting to help with product mailings to record stores, radio stations, and exclusive events. Getting promotional product from the shelves of the mailroom is a long process, but an important way to keep key accounts thinking of this label and the artists we represent.
I've found this to be an amazing way to learn about more than just project management while in this position. Listening to focus tracks as I label them for radio mailings or reading and comparing one sheets has taught me much about the marketing side of a record label, and has opened doors for me to connect with and learn from other departments here, like indie retail and manufacturing.