Social Norm Marketing Campaign

This campaign encompasses 2 screenings during two consecutive weekends. The screening activity was designed to accommodate 75 eligible households who were randomly selected from 400 eligible households listed in the selected communities. Catchment areas were defined as 2-kilometer radius having as a center a randomly selected school. During the post-screening discussions, facilitators encouraged discussion among participants to reflect on the topics shown in the videos. Facilitators gave specific advice to help children to learn at home, even when parents were illiterate or with low schooling.

^[1]Social Norm Campaign Trained facilitators stated the objectives of the screenings and sought the approval and cooperation of the community leaders. The facilitators also inspected the selected classrooms for screening in the schools to ensure they will be suitable for the screening activity.