New Client will be assigned to you via trello. Even if not assigned to you, you will receive an email notification of new client's information.

Only if assigned via Trello, work on this client

Client Information is forwarded to your Email via Zapier (filled out by Salesman). The form is here: via Google Sheet for New MoversBoost Client's Here

Trello has a checklist, with internal links to each section that needs to be completed. Do not skip steps. Ask your project manager if you have any questions else, all is provided. @ Reply to Your project manager on Trello to confirm once he assigns to you.

Open: MoversBoost Clients Google Sites (folder)

📂 https://www.dropbox.com/sh/7xu4zmyxnye5ydk/AACSMQzUeCQrLa52AaDC_gpba?dl=0

COPY: AAAA MoversBoost Clients Google Sites TEMPLATE

PASTE: Rename Folder -> **NAME OF BUSINESS**

RENAME: **NAME OF BUSINESS** all folders and files inside

-All client's media and information will be stored in their unique folder and files. It's assumed everything worked on below is renamed and/or coped and specific to this client and not main templates.

Open: (after renaming it) NAME OF BUSINESS Master Google Sheet txt reference

🖹 Open the Google Sheet Url:

https://docs.google.com/spreadsheets/d/1aVEHJnc5gl4DYn_VAdKsGltuXQykF2DFfmw27IPAuh4

Make a Copy

Rename **NAME OF BUSINESS** Google Sites Google Sheet

Fill out completely as best as you can based on Client Intake Form Answers and your research

-Surrounding Locations (if applicable)

Research and find everything you can about client. Fill out as best as you can.

Open Google Sites NAP Master Template Here

COPY -> Rename: **NAME OF BUSINESS** NAP HTML.

Find / Replace all fields in red.

Test Code Snippet using Google Structured Data Testing tool

https://search.google.com/structured-data/testing-tool/u/0/

Important to not link to Google Sites urls, but only client's final domain. Test to ensure all working once client's website is live and loading.

Find All client's Images (Check their website/social media. Google research their business. It may also be supplied directly by client inside shared folder)

Open: Media Folder 📂 in dropbox -> Client Images - save Image Names: 1,2,3,4,5,6 etc to save time inside (you will rename next steps). Do same steps for videos.

**If Client does not have any images you will rename images inside 'MoversBoost Stock Photos Folder**

Open ANT Renamer: (Download here->) https://www.majorgeeks.com/mg/getmirror/ant_renamer,1.html

"Add Files" -> Add all client's images you just saved

"Actions" -> "Take names from list" Copy/Paste list from 'Keyword Phrases' Google sheet tab. "GO" green button

Client Media Folder: Should now show all renamed images for client

Login: https://callrail.com . You will create 3 Tracking Phone Numbers which Forward to Client's Direct Number

"Settings" Tab

(On the Right) Dropdown Box -> Create Company -> Input Company Name. Input (Clients) Timezone, Input Direct Phone Number

Add Users (default) -> Create Company

1) Create Tracking Numbers: I'll use it online -> On my website -> Calls Only -> Number Name = Website -> Forward Calls To (leave as Direct Phone Number) -> Tracking options -> All visitors regardless of source -> Choose Phone Number -> **Select Area Code of Client's Main Location. Can choose a random number provided by Callrail** -> Number Features -> Whisper Message (checkbox) = MoversBoost Lead -> Activate Tracking Number -> See Active Numbers

2) Create Tracking Numbers: I'll use it online -> Somewhere else -> No, somewhere else -> Number Name = Google My Business Maps -> Forward Calls To (leave as Direct Phone Number) -> Choose a Phone Number -> **Select Area Code of Client's Main Location. Can choose a random number provided by Callrail* -> Number Features -> Whisper Message (checkbox) = MoversBoost Lead -> Activate Tracking Number -> See Active Numbers

3) Create Tracking Numbers: I'll use it online -> Somewhere else -> Yes, in an ad extension -> On desktop and mobile devices -> Number Name = Google Ads -> Forward Calls To (leave as Direct Phone Number) -> Choose a Phone Number -> **Select Area Code of Client's Main Location. Can choose a random number provided by Callrail* -> Number Features -> Whisper Message (checkbox) = MoversBoost Lead -> Activate Tracking Number -> See Active Numbers

**Make sure Call Recording is Enabled**. Do not play a greeting to them. Example image

247 Template: Open and Copy

497 Template: Open and Copy

997 Template: Open and Copy

Once Created, Publish the URL and @ Your project manager on Trello the URL. Do this even if it's not done so he can see progress.

Find and Replace every placeholder. They have Asterisks ** to help find them.

Update HTML button image color background and the link to Book Now webpage using client's final domain

ALT TEXT: Use these templates to add ALT Text to every image on homepage (not including Cover photo)

4 Boxes:

Residential Moving **LOCATION**

Commercial Moving **LOCATION**

Labor Moving **LOCATION**

Furniture Movers **LOCATION**

Towards Bottom of Homepage:

Moving Companies in **LOCATION**

**LOCATION** Movers Near Me

Local **LOCATION** Movers

**LOCATION** Local Moving Company

**LOCATION** Moving Quote Estimate

Movers in **LOCATION**

Open SERVICES Webpage in Google Sites

Open Team Member MoversBoost SVG Directory ALL HTML

https://docs.google.com/document/d/1Avj8QWaHMwRp5Uc4UGL8oAqr8wTZQuLUumnaoeKW9mc/view

-Make a Copy

-Rename Document:

**NAME OF BUSINESS** MoversBoost SVG Directory

Find exact HTML color codes of client’s colors (ColorPick Eyedropper Google Chrome extension)

-Primary Color (main one) - NOT BLACK unless client has only 2 colors

-Secondary color

-Secondary color: Darker

Find/Replace all OLD colors with NEW Ones

Find/Replace **DOMAIN** with client’s new domain (without / ). Be sure the domain is correct (might be a new domain or subdomain, check trello)

Find/Replace **MAINLOCATION-STATEABBREVIATION**

If MAIN LOCATION is multiple words, i.e. San Diego, make sure it would be san-diego-ca as an example so the links work/do not break.

Replace Background Image, Replace ** ** Placeholder text

Edit Children Webpages

Residential

Commercial

Labor

One Piece

Pages, select 3 dots, properties

Replace Placeholders for Properties (url) with MAIN LOCATION and State Abbreviation.

Replace Placeholders on actual webpages: Text and Images

Change Image, Select Image -> Search -> Type in MAIN LOCATION CITY + State. Pick a quality picture

Ensure Links to More Services Children Webpages are Correct

Replace all ** Placeholder text, including link anchor text

More Services Webpage(s) Children

Settings -> Analytics, Enable Analytics

Input Client's Shared Google Analytics tracking number (check if they have one inside moversboost@gmail.com)

IF they do not have a Google Analytics account, create one and copy/paste it here

Replace All Placeholder Images with client's images or "Search" and find images from client's Main City. Use different ones for each webpage

Be sure to use correct logos for each review section. If a client has reviews on a platform, get a quality, high res logo. Make sure it's cropped perfectly.

Use emphasis backgrounds to alternate each one

Use emojis for star ratings

Copy/Paste all their positive reviews on this webpage, including just positive ratings

Screenshot the "Services" webpage (once it's correctly updated with client's HTML colors and columns

Example:

Open Image: Specials Template

https://drive.google.com/file/d/1zukuh4eBgtvVrfCnhW_ZKWsu5-tKzufC/view

Copy it, and paste into Paint or Photoshop

Crop the New screenshotted Service Icons over top the old placeholders (might require slight adjustments).

Save Image name as:

**MAIN LOCATION** Movers Near Me Moving Company Specials Discounts Coupons

Upload to MoversBoost Google Drive (same name)

Share (make public). Open in New window (to receive new link)

Example:

Update Text in header

Update logo above coupons

Update new Coupon images

Update new Coupons link

Categories: IMPORTANT. Only add 1 category at a time, otherwise it could get the listing flagged/suspended. Add a category, wait, refresh, and if no longer pending add another one.

Google My Business Categories:

Moving Company

Delivery Service

Moving Supply Store

Piano Moving Service

Packaging supply store

Moving and storage service

Google My Business Service Areas:

(make sure ALL locations added are near the MAIN location) Add Max Towns Here. Can add all at same time, then save. Do not add locations in different states. Be sure to check.

Google My Business Phone:

Client's Direct Phone Number will be the Secondary Number

Use Callrail Google My Business phone number here as Primary (make sure it's correct), but always ensure what they had is added as a secondary number)

Google My Business Short name:

Make sure short name is created

Google My Business Photos:

Upload (make sure optimized/renamed versions) photos and videos

Google My Business Info -> Website:

Make sure website is correct and loading

Google My Business Website (Auto Generated One):

Publish It, the free auto generated version

Google My Business Hours:

Make sure already added. If already filled out, leave it as is. If empty, make it 7am - 9pm. Monday-Sunday (no days closed)

Google My Business Description:

(Do NOT remove any text from client's current GMB description. Only add to it below existing text and use common sense to maximize character space. Add text from this document if 750/750 not used.

Be sure to replace Placeholders

Google My Business Services:

(Add this list. Make sure each is added based on Category)

Google My Business Products:

(Document Shows List of Products, Categories/Names, and Product Descriptions)

Make a Copy of this document and Rename based on client's **NAME OF BUSINESS**

Google My Business Reviews:

Reply to all reviews which were not replied to using this list of review replies templates

Make a copy, Rename based on client's **NAME OF BUSINESS** and edits for client

Google My Business FAQ:

Ask Questions (as owner) and answer them based on this list of FAQ templates

Make a copy, Rename based on client's **NAME OF BUSINESS** . Find / Replace all fields

Google My Business Posts:

Create Posts with relevant Images, text/content field, and link back to the webpage. Do this for all the main webpages on the website (ones attached to the Menu)

Google My Business -- Posts (COVID Update):

Copy/paste from this document .

Make a copy, Rename based on client's **NAME OF BUSINESS** . Find / Replace all fields

Use Option "Book". Link to the client's Quote webpage

Google My Business -- Posts (OFFERS):

Offer title: FREE MOVING QUOTE

Start Date: Today's Date. End Date Today + 1 Year

Start Time: 0:00 AM . End Time: 11:59 PM

-Add more details (optional) -> Offer details

Copy/paste from this document .

Coupon code: QUOTE

Link to redeem offer: Link to Client's QUOTE webpage

Terms & Conditions: Link to Client's Terms and Conditions (can be found in footer)

Add Photo: Add a Cropped Photo of Quote Webpage. RENAME Image to: **LOCATION** Moving Quote

Then Publish

Google My Business Attributes:

Click / Select all Attributes EXCEPT: Black Owned, Veteran Led, Woman Led unless you are 100% sure they are Black (African American), a Veteran of the Military, and/or Female

Input the full url (make sure it loads properly. If a Google Site client, be sure to include www) to the client's quote webpage such as:

https://www.bigtmovers.com/free-estimate

Open Google Forms Template:

https://docs.google.com/forms/d/1C7WVQo0s-peavwSoJ4dVPGsgLeYefR7F5iNyWGVjeW0/edit

Make a Copy

Name:

**MAIN LOCATION** **STATE ABBREVIATION**: Free, Quick, Moving Quote | **NAME OF BUSINESS**

Replace Placeholders on the Google Form

Responses Tab

Create Spreadsheet

Open Zapier (sign in via gmail, moversboost@gmail.com)

https://zapier.com/app/zaps

Copy

Master Google Sites Template Form Leads Sheets to Email

Click on the newly created Copy:

Copy: Master Google Sites Template Form Leads Sheets to Email

Rename Zapier Title to:

**NAME OF BUSINESS** Form Leads Sheet to Email

Click on Trigger: New or Updated Spreadsheet Row in Google Sheets

Set up trigger

Spreadsheet, click on TEST | Test name of Business (Responses)

Click or Search for Client’s New Google Form, and select it

Worksheet, Select only option

Test trigger (skipped)

Test Trigger

Skip Test

Action 2. Send Outbound Email

Set up action

Replace:

CLIENTSEMAILHERE@placeholder.com with clients email

Replace

**NAME OF BUSINESS** with clients name of business

Test action (skipped)

Test & Continue

Skip Test

Turn on ZAP

Insert Google Form (lead form created in previous steps)

Replace all **PLACEHOLDER** Type content with Asterisks

Ensure proper formatting, font size

Templates -> Save Draft as Templates -> Save as New Template

**NAME OF BUSINESS** SEO, Ads, and Hosting

Reference: (Mudanza Moving and Cleaning for correct formatting)

BODY:

Hi **PERSONS NAME**,

We updated your report here:

https://moversboost.com/REPORTLINKHERE

pw:

9150

**NAME OF BUSINESS** traffic sources and leads from Google organic, Google Maps, Google Ads.

Hundreds of ads are optimized, targeting on a town, keyword and database level (hundreds of webpages), for the most relevant traffic and leads.

The website is hosted in Google's cloud server and Amazon Content Delivery Network.

Have a great day!

Open clients Email report URL. Example:

https://moversboost.com/muscle-movers-llc-las-vegas-seo-report-private/

Open and Edit their Total Calls Callrail Google Data Studio, Example:

https://datastudio.google.com/u/0/reporting/8d501ac8-7b0e-4852-8daa-c386f83b5d8c/page/NbBnB

In Another Tab open CallRail https://app.callrail.com, and filter by Client's Business Name. Then click Export - Export All Columns

CTRL A to select all and Copy. Then Open Client's Google Sheet Callrail Detailed Breakdown Sheet and edit. Select All and Paste New Cells over old ones

Example Google Sheet for Callrail Detailed Breakdown

https://docs.google.com/spreadsheets/d/19kwBSWcHTNz2BSM7ivuXtJKZZ0Rdet4r0ykv0mw_u70/edit#gid=0

Go Back to Data Studio -> Data Source -> "X" Connection -> Add New Data Source. Past the Google Sheet URL for Callrail Detailed Breakdown

Reconnect. Apply. Done

Add a Webpage. Hide it from Navigation. Label is "Best Moving Companies" and paste the list of Movers into this webpage:

https://docs.google.com/document/d/1MgIUVsxeqSQU2L_jVvIGUxd8VI40SF8yrMbBmTChM-A/view

This List should be updated to all paid / active WordPress Clients. This helps get SEO results. If a client cancels, update the master list, and update all Google Sites clients

1) Make sure all Callrail numbers are correct and updated on A) Website B) GMB C) Google Ads