Design a Food Menu App

My role: 

UX designer from conception to delivery of the app.

CHALLENGES & RESEARCH

Conducting interviews and creating empathy maps helped me identify pain points and user needs. I explored the persona of a group of busy people. Due to user research, I have shifted the focus from time to frustrations, such as incorrect or incomplete food, food availability, environment, and user abilities.

Usability study: findings for Round 1

• Users need a clear way to confirm an order

• Users want an easy and trusted payment procedure

• Users expect recognizable position and size in features of any element in each step

INSIGHT FROM HIGH-FIDELITY USABILITY STUDY 

• • Based on the theme that: some of the users want to have a smaller size of some buttons, an insight is: users expect some changes in the elements so they can recognize them for easy navigation.

  • Based on the theme that: finding and placing an order for food is easy for almost all users, an insight is: users need some actionable elements for how to place an order.

  • Based on the theme that: most users liked to get tips and thank-you messages, an insight is: users should get a charming copy in the app that could increase conversion.

IMPACT

The app appears as a friend who understands the needs of a user.

LEARNING

Presenting ideas on paper is just the beginning of the design. Usability studies, feedback, and peer-review help facilitate iterations for any high-level activity.

NEXT TO DO

More user research required to update improve the design with new insights.