Cormorant Food Website Design
Cormorant Food Website Design
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My role:
My role:
UX designer from conception to delivery of the app.
UX designer from conception to delivery of the app.
Site map(Upper) & Paper wireframe(Lower)
GOAL
Design a brand-new responsive website that allows users to order and get meals quickly and easily from anywhere with any device, with a smooth experience.
USERS
Dedicated professionals, business owners, or office workers.
CHALLENGES & RESEARCH
Conducting interviews and creating empathy maps helped me identify pain points and user needs. I explored the persona of a group of busy people. Due to user research, I have shifted the focus from time to frustrations, such as incorrect or incomplete food, food availability, environment, and user abilities.
User-friendly sitemaps help us understand how users navigate the website. This will allow people to find the information they need quickly without much thought.
My goal was to maintain an information architecture strategy to offer an easy way to access any page on the site.
Paper wireframe of mobile responsive web
Paper wireframe of Tab responsive web
Usability study: findings
Usability study: findings
Users need better cues for what steps are required to order food.
Users want an easy and trusted payment procedure.
Prompt users to log into their account if they have one along with an easy login procedure.
Low-fidelity prototype for a responsive website of Desktop version
Mockup sample screen for Tab
Mockup sample screen for product page
INSIGHTS FROM HIGH-FIDELITY USABILITY STUDY
Users need better cues for what steps are required to order food.
Promo codes, gift codes, top picks, and related items should be straightforward to reach out to.
Prompt users to log into their account if they have one along with an easy login procedure.
Hi-fidelity prototype of Desktop responsive site
IMPACT
IMPACT
Users see the site as a friend who understands their needs. Target users say the design is responsive and intuitive.
Users see the site as a friend who understands their needs. Target users say the design is responsive and intuitive.
LEARNING
Presenting ideas on paper is just the beginning of the design. Usability studies, feedback, and peer-review help facilitate iterations for any high-level activity.
NEXT TO DO
More user research is required to update and improve the design with new insights.
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