FALL 2023
Instructor: Buffy Edwards, PhD, MLIS
Course Format: Online
Course Description: Examination of the communication process by which the library/information center personnel satisfy user needs and provide/transmit information about the program objectives and functions to develop public awareness and support. Involves as audiences: the users, the library/information center staff, general public, governance entities, political representatives, educational and service agencies, and professional organizations.
Course Prerequisites: LIS 5023, LIS 5033.
Course Goals and Learning Objectives for Students: By the end of the course, students should be able to:
Identify characteristics of user groups in order to implement effective services and communication techniques;
Determine information needs of various user groups and be able to utilize appropriate means for providing needed information;
Identify approaches for developing, implementing, and evaluating a library/archival-related public information/public relations effort;
Plan an effective public relations program for a specific archive, library, school library, or any other type of information institution.
Community Outreach Plan - A compiled plan for a program to serve the needs a library's largest demographic.
Reflection & Analysis
Community relations and advocacy was one of the classes I was most excited about. Outreach is a huge part of my position. In general, outreach and community engagement are cornerstones to modern library practices. Books and other information materials can be found in a number of places outside of a library. In order for libraries to keep up to date, understanding their needs outside of providing access to materials is important. Community outreach is a way to show community members that libraries are still relevant places. The services many libraries offer reach far outside of books and media, as many people still believe. They now offer homework help, fun activities, and other services to support the neighborhoods they're in.
Community engagement and outreach is why I serve with organizations such as the Greater Tulsa African American Affairs Commission and the Rotary Club of North Tulsa. Organizations like these provide me with opportunities to really get out into the community to meet the members, to learn about their history, and to understand their relationship to the libraries that serve them. These clubs have also helped to supplement my knowledge of community outreach by giving me the opportunity to think outside of my service area and learn how to support other branches. For example, the artifact for this class was a plan for a program for the Suburban Acres Library. It is a library just a few miles north of Rudisill Library, where I work, but the needs and interests of the community are different. In this class, I learned how to study data that is provided by the library (such as a branch profile) and community surveys to learn about the demographics of a library community and potential needs or program ideas. From there, I spoke with a librarian at the library to understand how programming works and the ways in which she finds out what the interests of their library demographic are. That gave me space to come up with a full plan that was aligned to the needs of the branch and the branch's main demographic. It also thought about ways to bring in community partners instead of fully doing it as simply a library program because libraries are community spaces, and the partnerships are important.
This class equipped me with better language and communication around how to advocate for the needs of community members, such as with the memos present in the plan, as well as how to include them (the community) in the process. I came out of this class with an understanding of how to effectively plan a full-scale program that will provide support from various angles as well as potentially see branch growth. It was a fun program to plan, and I'd like to work to actually get it done.
Learning Objective(s) Met:
Goal 3: To effectively and efficiently plan and provide education and engaging programming for the Greater Tulsa area.
3.1: To understand techniques for determining community interests and needs in order to create programs to meet those needs.
3.2: To advocate for cultural programming for underrepresented groups within the larger community.
3.3: To determine and effectively use technology tools to create, plan, organize, and promote library programs and other services.
Throughout the class, we worked on an programming plan that perfectly met these goals. I used a business profile and other data points to determine a program (3.1) in a community with a large student population that is not always reached (3.2). Additionally, I was able to learn about the use of tools like Canva and Monday (3.3) that would help create, plan, and promote events like this.
Librarianship in Practice: Tabling at Tulsa's Juneteenth event with TCCL in June 2024.