Balance transfer flow for a bank

Project duration: One Week

Objectives & Goals: Creating a clean, visually appealing easy to use balance transfer user flow for a Bank

Project overview

My role:

UX designer

Responsibilities:

Conducting interviews, paper and digital wireframing, low and high-fidelity prototyping, conducting usability studies, accounting for accessibility, iterating on designs and responsive design.

Understanding the user

User research: Summary

I conducted user interviews, which I then turned into empathy maps to better understand the target user and their needs. I discovered that many target users don't have experience with Internet banking and some users expressed frustration about old looking Interfaces from other banks, They wanted a modern clean looking UI.

User research: Pain points

Banking websites don’t provide an engaging browsing experience
Take Too Much Time In Loading With Slow Internet Connections
Take too many steps

Personas

Digital wireframes

Digital wireframes made it easy to understand how the redesign could help address user pain points and improve the user experience. Prioritizing useful button locations and visual element placement on the home page was a key part of my strategy.

1st Usability study

These were the main findings uncovered by the usability study:

Option to see or save recipient informations was missing
Users Weren’t Able To Understand The Informations

Initial designs

Based on the insights from the usability study, I made changes to let user see the saved recipient information or save in the end of the transfer flow

Initial designs

Some of the old Interface (for web)

Screen size variations

I included considerations for additional screen sizes in my mockups based on my earlier wireframes. I felt it was important to optimize the browsing experience for a range of device sizes, such as mobile and tablet so users have the smoothest experience possible.

2nd Usability study

These were the main findings uncovered by the 2nd usability study:

Users wanted to save recipient informations before sending money
Option To Delete Recipient Informations Was Missing
Boring Backdated UI

Refined mockups

Some of the new Refined Interface for web

Some of the new Refined Interface for Mobile

High fidelity prototypes

Click to see the designs in action

Accessibility considerations

Going forward

I learned that even a small design change can have a huge impact on the user experience. The first ideas for the design are only the beginning of the process. Usability studies and peer feedback influenced each iteration of the designs. The most important takeaway for me is to always focus on the real needs of the user when coming up with design ideas and solutions.

Let’s connect!

Thank you for your time reviewing my work on the Italiana food menu app! If you’d like to see more or get in touch, my contact information is provided below.

Email: MinhazUM@Outlook.com

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