Minden.ai Overview
A technology venture founded by Temasek.
Focuses on AI-driven brand-consumer engagement in Southeast Asia.
Aims to enhance consumer loyalty, engagement, and growth for brands.
Yuu Rewards Club (Singapore)
Launched in October 2022 as a free loyalty program.
Brings together 10+ brands and 1,000+ locations, including:
Cold Storage, Giant, 7-Eleven, BreadTalk, Guardian, Food Republic, Food Junction, Mandai Wildlife Reserve, etc.
Consumers earn 1 yuu Point per SG$1 spent by scanning their yuu ID at checkout.
Points can be redeemed for rewards or used to offset future purchases.
Bank & Payment Partnerships
DBS yuu Card: Earns up to 36x yuu Points (equivalent to 18% cash rebates or 10 miles per SG$1 spent).
PAssion Card Partnership: Members can convert TapForMore points into yuu Points.
Security & User Growth
Uses Okta authentication for secure and seamless login.
Gained 1M+ registered users within 100 days of launch.
Minden.ai’s Vision
Continues to leverage AI & machine learning to improve consumer-brand relationships.
Innovating loyalty programs to meet evolving consumer needs in Southeast Asia.