Minden_yuu Rewards Induction

Minden.ai & Yuu Rewards Club 

Minden.ai Overview

• A technology venture founded by Temasek.

• Focuses on AI-driven brand-consumer engagement in Southeast Asia.

• Aims to enhance consumer loyalty, engagement, and growth for brands.
  
  

Yuu Rewards Club (Singapore)

• Launched in October 2022 as a free loyalty program.

• Brings together 10+ brands and 1,000+ locations, including:

  • Cold Storage, Giant, 7-Eleven, BreadTalk, Guardian, Food Republic, Food Junction, Mandai Wildlife Reserve, etc.

• Consumers earn 1 yuu Point per SG$1 spent by scanning their yuu ID at checkout.

• Points can be redeemed for rewards or used to offset future purchases.
  
  

Bank & Payment Partnerships

• DBS yuu Card: Earns up to 36x yuu Points (equivalent to 18% cash rebates or 10 miles per SG$1 spent).

• PAssion Card Partnership: Members can convert TapForMore points into yuu Points.

Security & User Growth

• Uses Okta authentication for secure and seamless login.

• Gained 1M+ registered users within 100 days of launch.
  
  

Minden.ai’s Vision

• Continues to leverage AI & machine learning to improve consumer-brand relationships.

• Innovating loyalty programs to meet evolving consumer needs in Southeast Asia.