Thesis Supervision

👨🏽‍🎓 Theses supervision (successfully defended):

- Master in Communication and Media Studies - Corvinus University of Budapest

• Jun./2024 - Alima Maligenova
  Title: Beyond Apologies – Analyzing Image Repair Strategies in Celebrity Crisis Management on Instagram

• Jun./2024 - Doniyor Umarkhujaev
  Title: Beyond the game: a content analysis of young football players usage of Instagram for personal branding in Central Asia

• Jun./2023 - Quynh Ho Phuong Nguyen
  Title: Ephemeral marketing content: The case of Vietnamese food-delivery services on Instagram Stories

• Jun./2023 - Nour Mesbah
  Title: Do you know who you are? A Content Analysis of what branding methods pop artists use on Instagram and Tiktok

• Jun./2023 - Virág Patrícia Rédai
  Title: Analysis of employer branding strategies for the Generation Z in Hungary

• Feb./2023 - Lina Maria Melendro Suarez
  Title: Gender-roles and dating apps: how gender roles for heterosexual women are changing in the context of Bumble

• Jun./2022 - Uri Heba
  Title: Fashion Industry: How medium-sized companies use digital marketing for hiring new employees 

• Jun./2022 - Ivanna Parahnenko
  Title: Misinformation and social media Terms of Service: a study on surveillance practices in digital communication

• Jan./2022 - Thalia Irais Ramirez Carrera
  Title: Visual construction of #happiness on Instagram: a multimodal analysis for hashtag and images

- Bachelor in Communication and Media Science - Corvinus University of Budapest

• Jun./2025 - Varga Beatrix
  Title: Fast and Feminine: Analysing Formula 1's sport communication strategies on Instagram to engage female fans 

• Jun./2025 - Maya Baymeshova
  Title: From Hashtags to Action: Analysis of User-Generated Content in Boycott Movements Against Fashion Brands on Instagram 

• ​​Jun./2025 - Kata Zafira Dávid
  Title: Persuasive communication on Instagram: Generation Z’s perception about non-alcoholic beer content 

• Jun./2025 - Réka Adrienn Szalai
  Title: Country Branding on Instagram: A Comparative Study of the Tourism Strategies of Poland, Czechia, Slovakia, and Hungary

• Jun./2025 - Chau Nguyen
  Title: "Man Up!": Constructions of Masculinity in Instagram Dating Advice 

• Jun./2025 - Kamila Almaz
  Title: Integrating AI Literacy Into Media Education: A Tentative Curriculum Framework for Undergraduate Communication and Business Programs 

• Jun./2024 - An Ha Nguyen
  Title: Empowering breast cancer patients – TikTok as a platform for self-presentation and health advocacy

• Jun./2024 - Ariuntsetseg Erdenebat
  Title: Afraid of aging? A content analysis of TikTok User-Generated Content about #aging and #antiaging

• Jun./2024 - Dorka Brattengeier
  Title: No Room for Middle Ground: A Content Analysis of Political Polarization among Facebook and Instagram Users in Hungary

• Jun./2024 - László Domján
  Title: Beyond the Hashtags: A critical analysis of @blklivesmatter activism strategies on Instagram

• Jun./2024 - Anna Gabriella Dankovits
  Title: Who is Carson Coma? A Critical Discourse Analysis of the Hungarian Band Social and Political Activism on Instagram

• Jan./2024 - Yiming Tao
  Title: Sports communication via social media: Challenges and opportunities for professional athletes on Instagram

• Jun./2023 - Chau Anh Bui
  Title: Analysis of Twitter influencers communication and cryptocurrency price variation

• Jun./2023 - Gréta Köves
  Title: Digital advertising: The future of sustainable marketing?

• Jun./2022 - Ana María Cuesta López
  Title: Instagramming feminism in Colombia: a critical discourse analysis of @LasIgualadas

• Jun./2022 - Ina Vasileva Ivanova
  Title: The Downfall of Covid-19 Crisis Communication in Bulgaria: the role of politics, communication and media quality

• Jun./2020 - Réka Karetka-Ülkei (Co-supervision with Dr. Réka Á. Benczes)
  Title: "You know what's beautiful? The first word I Wrote": investigating gender differences in online flirting among Generation Z