As part of the new Kyle & Jackie O 'Radio Gone Rogue' campaign, I designed the concept and key art that was rolled out across Sydney and Melbourne outdoor sites.
ART DIRECTION DEEPETCHING COLOUR CORRECTION IMAGE RETOUCHING COMPOSITING KEY ART BILLBOARDS SHOPPALITES
// Concept 1 A group of 5 thieves running across a huge pile of money, carrying bags of stolen cash while being pursued by helicopters and drones.
// Concept 2 A large safe has just been broken into, the thieves are peering out about to make a break for it. This creative was used for a major competition.
Art direction on photoshoot, retouching of selected images and compositing stock imagery and assets in Photoshop to create final key art. The pile of coins and money was created in 3D, sky, buildings, chopper, drone and clouds are all stock with effects laid over the top. Artwork was then used across several mediums; shopping centres, transit, large format outdoor, mobile and web banners, social media tiles, magazine and news print.
SO national wrap day
// SOUL ORIGIN
DEEPETCHING IMAGE RETOUCHING COMPOSITING KEY ART PREPRESS & DELIVERY
Using images of wraps provided by Soul Origin, I extended the wraps themselves so they were full length and not cropped, then composited them with stock ingredients to create the large format designs.
THE AMAZING RACE: CELEBRITy EDITION
// NETWORK 10
ART DIRECTION DEEPETCHING COLOUR CORRECTION stock imagery selection IMAGE RETOUCHING COMPOSITING KEY ART BILLBOARDS TRANSIT
Art direction on photoshoot with each team of celebrities, working closely with high profile talent. Backgrounds are stock images of locations visited on the show, with effects and lighting glows added in Photoshop to create final key art. One main keyart featuring 3 teams used across all landscape executions and then 6 different individual executions for portrait formats.
Transit panels
Large format outdoor
KIIS BUS MEGASIDES & SHOWCASES
// AUSTRALIAN RADIO NETWORK
DEEPETCHING COLOUR CORRECTION IMAGE RETOUCHING COMPOSITING KEY ART PREPRESS
DESSERT MASTERS
// NETWORK 10
INITIAL CONCEPTS ART DIRECTION DEEPETCHING COLOUR CORRECTION IMAGE RETOUCHING COMPOSITING KEY ART BILLBOARDS TRANSIT
Original cake
Retouched cake
Art direction on photoshoot, capturing each chef individually in a variety of poses. Also shooting the cake created by the stylist. Retouching of selected images and compositing assets in Photoshop to create final key art. Artwork was then used across several mediums; shopping centres, transit, bus wraps, large format outdoor, mobile and web banners, social media tiles, magazine and news print.
GLADIATORS
// NETWORK 10
INITIAL CONCEPTS ART DIRECTION DEEPETCHING COLOUR CORRECTION IMAGE RETOUCHING COMPOSITING KEY ART BILLBOARDS TRAM WRAP TRANSIT PANELS
Original concept and brief
Selects of each Gladiator with alternate poses
Concept development, mocks and art direction on photoshoot. Capturing each Gladiator individually in full costume, performing several poses. Then retouching of selected images and compositing assets in Photoshop to create final key art. Artwork was then used across several mediums; shopping centres, transit, bus wraps, large format outdoor, mobile and web banners, social media tiles, magazine and news print.
Consecutive digital outdoor panels
AUSTRALIAN SURVIVOR: HEROES V VILLAiNS
// NETWORK 10
INITIAL CONCEPTS ART DIRECTION DEEPETCHING COLOUR CORRECTION IMAGE RETOUCHING COMPOSITING KEY ART BILLBOARDS TRANSIT MAGAZINE & NEWSPRINT WEB & MOBILE ADS
Art direction on photoshoot, retouching of selected images and compositing assets in Photoshop to create final key art. Artwork was then used across several mediums; shopping centres, transit, bus wraps, large format outdoor, mobile and web banners, social media tiles, magazine and news print.