OUTDOOR & TRANSIT
OUTDOOR & TRANSIT
Embedded Files
KYLE & JACKIE O
DIGITAL & PRINTED OUTDOOR
KYLE & JACKIE O
DIGITAL & PRINTED OUTDOOR
// AUSTRALIAN RADIO NETWORK
// AUSTRALIAN RADIO NETWORK
CONCEPT
DEEPETCHING
COLOUR CORRECTION
IMAGE RETOUCHING
DESIGN
COMPOSITING KEY ART
PREPRESS
CONCEPT
DEEPETCHING
COLOUR CORRECTION
IMAGE RETOUCHING
DESIGN
COMPOSITING KEY ART
PREPRESS
As part of the new Kyle & Jackie O 'Radio Gone Rogue' campaign, I designed the concept and key art that was rolled out across Sydney and Melbourne outdoor sites.
As part of the new Kyle & Jackie O 'Radio Gone Rogue' campaign, I designed the concept and key art that was rolled out across Sydney and Melbourne outdoor sites.
KEEP IT KIIS
BREAKFAST & DRIVE BUS SIDES
KEEP IT KIIS
BREAKFAST & DRIVE BUS SIDES
// AUSTRALIAN RADIO NETWORK
// AUSTRALIAN RADIO NETWORK
CONCEPT
DEEPETCHING
COLOUR CORRECTION
IMAGE RETOUCHING
DESIGN
COMPOSITING KEY ART
PREPRESS
CONCEPT
DEEPETCHING
COLOUR CORRECTION
IMAGE RETOUCHING
DESIGN
COMPOSITING KEY ART
PREPRESS
HUNTED:
HUNTED:
THE HEIST
THE HEIST
// NETWORK 10
// NETWORK 10
ART DIRECTION
DEEPETCHING
COLOUR CORRECTION
IMAGE RETOUCHING
COMPOSITING KEY ART
BILLBOARDS
SHOPPALITES
ART DIRECTION
DEEPETCHING
COLOUR CORRECTION
IMAGE RETOUCHING
COMPOSITING KEY ART
BILLBOARDS
SHOPPALITES
// Concept 1
A group of 5 thieves running across a huge pile of money, carrying bags of stolen cash while being pursued by helicopters and drones.
// Concept 1
A group of 5 thieves running across a huge pile of money, carrying bags of stolen cash while being pursued by helicopters and drones.
// Concept 2
A large safe has just been broken into, the thieves are peering out about to make a break for it. This creative was used for a major competition.
// Concept 2
A large safe has just been broken into, the thieves are peering out about to make a break for it. This creative was used for a major competition.
Art direction on photoshoot, retouching of selected images and compositing stock imagery and assets in Photoshop to create final key art. The pile of coins and money was created in 3D, sky, buildings, chopper, drone and clouds are all stock with effects laid over the top. Artwork was then used across several mediums; shopping centres, transit, large format outdoor, mobile and web banners, social media tiles, magazine and news print.
Art direction on photoshoot, retouching of selected images and compositing stock imagery and assets in Photoshop to create final key art. The pile of coins and money was created in 3D, sky, buildings, chopper, drone and clouds are all stock with effects laid over the top. Artwork was then used across several mediums; shopping centres, transit, large format outdoor, mobile and web banners, social media tiles, magazine and news print.
SO national
wrap day
SO national
wrap day
// SOUL ORIGIN
// SOUL ORIGIN
DEEPETCHING
IMAGE RETOUCHING
COMPOSITING KEY ART
PREPRESS & DELIVERY
DEEPETCHING
IMAGE RETOUCHING
COMPOSITING KEY ART
PREPRESS & DELIVERY
Using images of wraps provided by Soul Origin, I extended the wraps themselves so they were full length and not cropped, then composited them with stock ingredients to create the large format designs.
Using images of wraps provided by Soul Origin, I extended the wraps themselves so they were full length and not cropped, then composited them with stock ingredients to create the large format designs.
THE AMAZING RACE:
CELEBRITy EDITION
THE AMAZING RACE:
CELEBRITy EDITION
// NETWORK 10
// NETWORK 10
ART DIRECTION
DEEPETCHING
COLOUR CORRECTION
stock imagery selection
IMAGE RETOUCHING
COMPOSITING KEY ART
BILLBOARDS
TRANSIT
ART DIRECTION
DEEPETCHING
COLOUR CORRECTION
stock imagery selection
IMAGE RETOUCHING
COMPOSITING KEY ART
BILLBOARDS
TRANSIT
Art direction on photoshoot with each team of celebrities, working closely with high profile talent. Backgrounds are stock images of locations visited on the show, with effects and lighting glows added in Photoshop to create final key art. One main keyart featuring 3 teams used across all landscape executions and then 6 different individual executions for portrait formats.
Art direction on photoshoot with each team of celebrities, working closely with high profile talent. Backgrounds are stock images of locations visited on the show, with effects and lighting glows added in Photoshop to create final key art. One main keyart featuring 3 teams used across all landscape executions and then 6 different individual executions for portrait formats.
Transit panels
Transit panels
Large format outdoor
Large format outdoor
KIIS BUS MEGASIDES & SHOWCASES
KIIS BUS MEGASIDES & SHOWCASES
// AUSTRALIAN RADIO NETWORK
// AUSTRALIAN RADIO NETWORK
DEEPETCHING
COLOUR CORRECTION
IMAGE RETOUCHING
COMPOSITING KEY ART
PREPRESS
DEEPETCHING
COLOUR CORRECTION
IMAGE RETOUCHING
COMPOSITING KEY ART
PREPRESS
DESSERT MASTERS
DESSERT MASTERS
// NETWORK 10
// NETWORK 10
INITIAL CONCEPTS
ART DIRECTION
DEEPETCHING
COLOUR CORRECTION
IMAGE RETOUCHING
COMPOSITING KEY ART
BILLBOARDS
TRANSIT
INITIAL CONCEPTS
ART DIRECTION
DEEPETCHING
COLOUR CORRECTION
IMAGE RETOUCHING
COMPOSITING KEY ART
BILLBOARDS
TRANSIT
Original cake
Retouched cake
Art direction on photoshoot, capturing each chef individually in a variety of poses. Also shooting the cake created by the stylist. Retouching of selected images and compositing assets in Photoshop to create final key art. Artwork was then used across several mediums; shopping centres, transit, bus wraps, large format outdoor, mobile and web banners, social media tiles, magazine and news print.
Art direction on photoshoot, capturing each chef individually in a variety of poses. Also shooting the cake created by the stylist. Retouching of selected images and compositing assets in Photoshop to create final key art. Artwork was then used across several mediums; shopping centres, transit, bus wraps, large format outdoor, mobile and web banners, social media tiles, magazine and news print.
GLADIATORS
GLADIATORS
// NETWORK 10
// NETWORK 10
INITIAL CONCEPTS
ART DIRECTION
DEEPETCHING
COLOUR CORRECTION
IMAGE RETOUCHING
COMPOSITING KEY ART
BILLBOARDS
TRAM WRAP
TRANSIT PANELS
INITIAL CONCEPTS
ART DIRECTION
DEEPETCHING
COLOUR CORRECTION
IMAGE RETOUCHING
COMPOSITING KEY ART
BILLBOARDS
TRAM WRAP
TRANSIT PANELS
Original concept and brief
Selects of each Gladiator with alternate poses
Concept development, mocks and art direction on photoshoot. Capturing each Gladiator individually in full costume, performing several poses. Then retouching of selected images and compositing assets in Photoshop to create final key art. Artwork was then used across several mediums; shopping centres, transit, bus wraps, large format outdoor, mobile and web banners, social media tiles, magazine and news print.
Concept development, mocks and art direction on photoshoot. Capturing each Gladiator individually in full costume, performing several poses. Then retouching of selected images and compositing assets in Photoshop to create final key art. Artwork was then used across several mediums; shopping centres, transit, bus wraps, large format outdoor, mobile and web banners, social media tiles, magazine and news print.
Consecutive digital outdoor panels
Consecutive digital outdoor panels
AUSTRALIAN SURVIVOR:
HEROES V VILLAiNS
AUSTRALIAN SURVIVOR:
HEROES V VILLAiNS
// NETWORK 10
// NETWORK 10
INITIAL CONCEPTS
ART DIRECTION
DEEPETCHING
COLOUR CORRECTION
IMAGE RETOUCHING
COMPOSITING KEY ART
BILLBOARDS
TRANSIT
MAGAZINE & NEWSPRINT
WEB & MOBILE ADS
INITIAL CONCEPTS
ART DIRECTION
DEEPETCHING
COLOUR CORRECTION
IMAGE RETOUCHING
COMPOSITING KEY ART
BILLBOARDS
TRANSIT
MAGAZINE & NEWSPRINT
WEB & MOBILE ADS
Art direction on photoshoot, retouching of selected images and compositing assets in Photoshop to create final key art. Artwork was then used across several mediums; shopping centres, transit, bus wraps, large format outdoor, mobile and web banners, social media tiles, magazine and news print.
Art direction on photoshoot, retouching of selected images and compositing assets in Photoshop to create final key art. Artwork was then used across several mediums; shopping centres, transit, bus wraps, large format outdoor, mobile and web banners, social media tiles, magazine and news print.
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