SSCI/SCIE PUBLICATIONS 

1. Kwon, Mijin, Youngjee Han, & Hakkyun Kim (2026). Screen Time by the Day or Week? Effects of Screen Time Framing on the Decision to Reduce Smartphone Overuse. Behaviour & Information Technology (ABDC ranking: A). doi: 10.1080/0144929X.2026.2675638

2. Kwon, Mijin & Song Oh Yoon (2026). Discount Now or Later? The Effect of Payment Framing on Consumer Preferences for Discount Timing in Periodic Payments. Journal of Consumer Psychology (Financial Times top 50 (FT50) journal, ABDC ranking: A*). doi: 10.1002/jcpy.70027

3. Kim, Heejin, Mijin Kwon*, & Song Oh Yoon (2026). Visual Search Transforms the Customer Journey: Elevating Search Enjoyment, Product Valuation, and Consumption Evaluation. Journal of Research in Interactive Marketing (ABDC ranking: B). doi: 10.1108/JRIM-04-2025-0193

4. Kwon, Mijin & Song Oh Yoon (2025). The Paradox of Choice: How Indulgent Options Enhance Subsequent Healthy Decision-Making in Consumers with Low Dietary Self-Control. Food Quality and Preference (ABDC ranking: A). doi: 10.1016/j.foodqual.2024.105371

5. Kwon, Mijin, Eunmi Jeon, & Youngjee Han (2024). The Social Side of Color: How Social Exclusion Influences Preferences for Color Combination. Psychology & Marketing (ABDC ranking: A). doi: 10.1002/mar.22002

6. Jeong, Yunjoo, Sanyoung Hwang, & Mijin Kwon (2020). The Multiple Ingredients Effect: The More Diverse (Un)Healthy Ingredients, the More (Un)Healthy the Food. Psychology Research and Behavior Management. doi: 10.2147/PRBM.S271979

7. Kwon, Mijin, Youngjee Han, & Myungwoo Nam (2017). Envy Takes You Further: The Influence of Benign Envy on Risk Taking. Social Behavior and Personality. doi: 10.2224/sbp.5977

KCI PUBLICATIONS

1. Mahitthafongkul, Onjira, Mijin Kwon, & Song Oh Yoon (2025). The Impact of 3D Product Visualization Modes on Consumer Product Evaluation. 소비자학연구. doi: 10.35736/JCS.36.5.8

2. Jeong, Jeeyoon, Youngjin Jang, & Mijin Kwon (2024). The Consequences of Abusive Supervision: Examining the Role of Self-efficacy and Job Autonomy. 기업경영연구. doi: 10.21052/KCMR.2024.31.1.41

3. Kwon, Mijin, Jeonghwa Seo, Hyeyeon Park, Youngjee Han, & Hakkyun Kim (2024). Documenting Daily Life: A Comprehensive Review of Consumer Lifelogging. 소비자학연구. doi: 10.35736/JCS.35.1.4

4. Hong, Sujeong & Mijin Kwon* (2023). Against the Public or the Critic? The Impacts of Counterculturalism on Consumer Preferences for Film Popularity and Critical Acclaim Appeals. 소비문화연구. doi: 10.17053/jcc.2023.26.4.013

5. Kwon, Mijin & Sujeong Hong (2023). The Effects of Minimalism Pursuit on Consumer Independence. 소비자학연구. doi: 10.35736/JCS.34.5.4

6. Ahn, Hee-Kyung, Youngjee Han, & Mijin Kwon (2016). The Effects of Perception of Lifetime Experiences and Perceived Time Horizons on Risk-Taking Tendency. 마케팅연구.

WORKING PAPERS

1. Online Rating Format and Consumer Attitudes. International Journal of Advertising, first-round R&R.

2. Temporal Framing and Consumer Persistence.

3. The Role of User-Generated Images in Customer Reviews.