Academic Positions

Assistant Professor | 2026–present
Department of Business Administration, Jeonbuk National University

Research Professor | 2023–2026
Korea University Business School

Education

Ph.D. in Business Administration (Marketing) | 2016–2022
Korea University

M.S. in Business Administration (Marketing) | 2013–2015
Sungkyunkwan University

Bachelor of Business Administration | 2008–2013
Sungkyunkwan University
Samsung Scholarship (full tuition for four years)

Awards

Outstanding Paper Award | 2026
Korean Society of Consumer Studies

Best Conference Paper Award | 2024
Korean Marketing Association

Best Conference Paper Award | 2023
Service Marketing Association

Best Thesis Award | 2022
Korea University Business School

First Prize, Doctoral Dissertation Competition | 2021
Korean Society of Consumer Studies

Research Grant

Principal Investigator | 2023–2026
Humanities and Social Sciences Research Professor Grant (Type A)
National Research Foundation of Korea
Project: Consumers’ Self-Improvement Goal Behaviors in the Subscription Economy