Welcome!

I am a marketing researcher specializing in consumer behavior. 

I joined Jeonbuk National University as an assistant professor in September 2026. Before joining JBNU, I was a research professor at Korea University.

My research focuses on consumer judgment and decision-making. In particular, I study how consumers interpret numerical information—such as time and price—and how the way decision tasks are structured influences consumer choices.

My work has been published in international journals, including the Journal of Consumer Psychology, Psychology & Marketing, Behaviour & Information Technology, Food Quality and Preference, and the Journal of Research in Interactive Marketing.

Outside academia, I am a mother to a daughter born during my PhD studies.

If you would like to get in touch, feel free to email me at mijinkwon [at] jbnu.ac.kr.