Establishing Context for Analysis

Without a doubt, Microsoft Corporation (MSFT) is a well-established and successful technology company, having provided the world with successful models for digital office suite platforms like Microsoft 365 (MS365) since the 1990's. 

“Microsoft 365 is used by over two million companies worldwide, with over one million customers in the United States alone using the office suite software” (Office 365 Company Usage by Country 2025, n.d.). There is no doubt that – overall – Microsoft Corporation has been successful, establishing its presence and staying power in technology sectors. Microsoft 365 espouses robust security and additional features for learning, with the capacity for seamless integration within Learning Management Systems (LMS) – while creating secure collaborative access to their suite of software and tools for analytics. 

Alphabet Inc. and its holdings are increasingly profitbale. Google Workspace is now a significant rival to Microsoft 365 as an office suite product and its stock value continues to rise. 

Google Apps [was] poised to dominate the global office-productivity software market as of February 2025, capturing a 45 percent share. Microsoft Office 365 is expected to hold 29 percent, while other competitors will account for the remaining 26 percent. This shift reflects the growing importance of cloud-based productivity tools in modern workplaces, as businesses and individuals increasingly rely on collaborative, web-accessible software solutions” (Office Productivity Software Global Market Share 2025, n.d.).