Company Overview
Company Overview
Founder, Paul Davison
CEO, Burton Weiss
Founder, Simon Davison
Escapology is the largest and fastest growing escape room franchise that provides real-life escape game experiences to customers. Players are locked inside a themed room and must work together to solve a combination of puzzles before the hour runs out. Escapology’s escape rooms offer an opportunity for families, friends, coworkers, and teammates to utilize critical thinking skills, teamwork, and effective communication skills.
Escapology has 68 locations across the United States and 13 international locations. In June 2014, two brothers, Simon and Paul Davison, opened the first Escapology in Orlando, Florida. It began franchising in 2016 and has served over 50,000 players a year and more than 120,000 customers overall. In November 2017, Michael DiChiaro and James Minniti opened the first Escapology in New Jersey which has 7 escape rooms and a private party room. In March 2020, they opened their second location in Holmdel, New Jersey and both stores average 25-30,000 customers per year. Going into 2024, Escapology has about 1,600 members and as of 2023, global sales came out to $33,824,659.
Overall, Escapology is driven by low investment and high returns and provides its members with collaborative project management, pioneering technology, and innovative systems. Additionally, it has premium levels of support management at every stage of franchise ownership. They are setting the bar high with effective integration of world class, award winning project management, training, business systems, and leadership that steers the company to unparalleled heights.
Purpose
For this report, our goal is to conduct a comprehensive in-depth exploration of two business processes Escapology utilizes along with the information systems that strengthens them. We intend to discover the issues with these processes and information systems and create solutions and recommendations on how Escapology can correct these issues and enhance company performance.
Thesis
Management information systems and technological innovations allow Escapology to improve the in-person gaming experience for customers while serving as an example of how technology revolutionizes business operations in the field of entertainment. This collaboration not only makes the escape games more enjoyable and engaging, it also highlights the role in evolution and success in the technology and entertainment industry.
Gantt Chart
This chart illustrates the deadlines and milestones our group is responsible for completing. We will be using this chart to keep track of important deadlines and stay organized throughout the project.