Our main goal for this report was to assess how Escapology leverages its information systems to bolster its business strategy (product differentiation and industry-wide). We were able to construct this report by utilizing Porter's five forces model to analyze the company's industry, gaining insights into how it navigates threats. Additionally, we explored Escapology’s value chain to verify that the information systems align effectively with the company’s strategic direction. 

We chose to analyze Escapology’s payroll process which is a structured process, aiming to gain insight into how employees receive their pay and how the operations manager communicates with the accounting department. We learned that Escapology uses EmployeePortal as an information system to conduct its payroll process, allowing employees to access their pay stubs and other important documents. We also explored Escapology’s marketing process and learned that they utilize Instagram to advertise their escape rooms and increase customer engagement. Recently, they’ve been actively seeking collaborations with local influencers on Instagram as part of their efforts to enhance brand visibility and drive sales. 

This report provided us with the opportunity to apply the knowledge and concepts we acquired throughout the semester to identify challenges faced by Escapology and to formulate recommendations aimed at improving its business processes and optimizing efficiency. Below are our team’s key takeaways: