FIELD Project Boards
Target Market Board
The Target Market Board was created to represent our target customer for the brand. This is an individual who enjoys living an active lifestyle, spending time with her family and friends, and cares deeply about sustainability.
Concept Board
The Concept board represents a blend of function and style including comfort, versatility, and sustainability in our design process.
Trend Board
The Trend Board was inspired by sports and streetwear mixed together. The colours which we chose are known to be rich and versatile, to be worn in any everyday activity. On this board we have included an ombre detail and houndstooth print to allow it to be more suitable for après ski and urban environments.
Brand Board
Our Brand Board is an outline of what our packaging will look like for the production process. It consists of hangtags and a Thank You card to show our appreciation for the customer. All of the packaging is made from sustainable materials.
Story Board
The Story Board focuses on our multifunctional and sophisticated activewear which is all sustainably made.
Line Board
The Line Board displays our 12-piece collection which features base layers that are perfect for everyday activities. The board consists of all product information including product name, colours, material, prices and the product release date.
All boards were created and put together with the hard work of myself and my team.