One of Netflix's primary advantages over other companies is their priority to use innovative and the best technology available. As previously stated, Netflix's main enterprise, its online streaming service that was launched in 2010, was made possible due to the evolution of the internet and technology. Even now, Netflix continues to use advanced technology to ensure that their large library of content is able to be streamed at peak efficiency. One such innovation that Netflix employs is the Dynamic Optimizer, which is said to be a shot-based encoding framework. This technology allows them to optimize the resolution and picture quality of their content by, according to The Netflix Technology Blog, "analyzes an entire video over multiple quality and resolution points in order to obtain the optimal compression trajectory for an encode, given an optimization object." Netflix uses VMAF, their own measure of quality for videos, as a goal to reach when using the Dynamic Optimizer. Netflix has also been dedicating effort into compressing their content. They used to be able to deliver content with quality video at 750Kbps but now they have managed to shrink this to 270Kbps. This is especially useful in delivering more content to individuals with less money to spend on larger data plans. It also aids Netflix in developing its network in regions like Africa, South America, and Southeast Asia, where Netflix is is looking to expand its services. In addition, Netflix has begun digitizing their production crews, using an app called Move, which allows them to simplify much of the production phase of their originals.