Project Objective:

The primary objective of the Nike MMW Sci-Fi Pop-Up Store in India is to create a cutting-edge and immersive retail experience that showcases the futuristic Nike MMW collection. The project aims to achieve the following key goals:

Brand Engagement and Awareness:

   - Increase Brand Presence: Enhance Nike's visibility and engagement in key urban centres and events across India.

   - Build Anticipation: Generate excitement and anticipation for the Nike MMW collection through strategic marketing and social media campaigns.

Unique and Memorable Customer Experience:

   - Immersive Environment: Create an unparalleled and futuristic shopping experience within a modified shipping container, ensuring a memorable encounter for visitors.

   - Interactive Elements: Incorporate technology-driven and interactive features to engage the audience, allowing them to explore the Nike MMW collection in innovative ways.

Demographic Targeting:

   - Focus on Gen Z: Prioritize locations and events that attract the Gen Z demographic, tailoring the pop-up experience to resonate with their preferences and lifestyle.

Strategic Mobility:

   - Nationwide Accessibility: Utilize the modified shipping container format for easy transportation, ensuring the pop-up store reaches diverse locations across India.

   - Event Integration: Seamlessly integrate with key urban events to maximize exposure and engagement.

Marketing and Collaborations:

   - Social Media Buzz: Leverage social media platforms to create buzz and excitement, utilizing visually engaging content to highlight the sci-fi theme and Nike MMW collection.

   - Influencer Partnerships: Collaborate with local influencers and artists to amplify the sci-fi theme and extend the reach of the pop-up store within the target demographic.

Drive Foot Traffic and Sales:

   - Exclusive Promotions: Implement in-store promotions and limited-edition releases to drive foot traffic and encourage immediate engagement with the Nike MMW collection.

   - Enhance Product Desirability: Through exclusivity and limited releases, foster a sense of urgency and desirability around the showcased products.

Brand Collaboration:

   - Highlight Nike MMW Collaboration: Emphasize the collaborative nature of the Nike MMW collection, showcasing the fusion of technology and fashion through a sci-fi lens.

By successfully executing these objectives, the Nike MMW Sci-Fi Pop-Up Store aims to not only elevate the brand's presence and desirability but also provide a futuristic and immersive retail experience that resonates with the target audience across India.

Theme Board

Sci-fi

• special effects
• loyal fanbase of Star Wars, Marvel and DC
• Expression of global changes (eg.: climate change)

Ideation sketches 

3D Design Modeling

Technical Drawing

Prototype Making 

Conclusion:

Thank You