After several explorations regarding forms and motifs, the final outcome emerged to be a decorative home accessory with a magnificently adorned swing attached to it, named, ‘Taranga’.
Exploded view, CAD Drawing.
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Final form
The primary objective of the Nike MMW Sci-Fi Pop-Up Store in India is to create a cutting-edge and immersive retail experience that showcases the futuristic Nike MMW collection. The project aims to achieve the following key goals:
Brand Engagement and Awareness:
- Increase Brand Presence: Enhance Nike's visibility and engagement in key urban centres and events across India.
- Build Anticipation: Generate excitement and anticipation for the Nike MMW collection through strategic marketing and social media campaigns.
Unique and Memorable Customer Experience:
- Immersive Environment: Create an unparalleled and futuristic shopping experience within a modified shipping container, ensuring a memorable encounter for visitors.
- Interactive Elements: Incorporate technology-driven and interactive features to engage the audience, allowing them to explore the Nike MMW collection in innovative ways.
Demographic Targeting:
- Focus on Gen Z: Prioritize locations and events that attract the Gen Z demographic, tailoring the pop-up experience to resonate with their preferences and lifestyle.
Strategic Mobility:
- Nationwide Accessibility: Utilize the modified shipping container format for easy transportation, ensuring the pop-up store reaches diverse locations across India.
- Event Integration: Seamlessly integrate with key urban events to maximize exposure and engagement.
Marketing and Collaborations:
- Social Media Buzz: Leverage social media platforms to create buzz and excitement, utilizing visually engaging content to highlight the sci-fi theme and Nike MMW collection.
- Influencer Partnerships: Collaborate with local influencers and artists to amplify the sci-fi theme and extend the reach of the pop-up store within the target demographic.
Drive Foot Traffic and Sales:
- Exclusive Promotions: Implement in-store promotions and limited-edition releases to drive foot traffic and encourage immediate engagement with the Nike MMW collection.
- Enhance Product Desirability: Through exclusivity and limited releases, foster a sense of urgency and desirability around the showcased products.
Brand Collaboration:
- Highlight Nike MMW Collaboration: Emphasize the collaborative nature of the Nike MMW collection, showcasing the fusion of technology and fashion through a sci-fi lens.
By successfully executing these objectives, the Nike MMW Sci-Fi Pop-Up Store aims to not only elevate the brand's presence and desirability but also provide a futuristic and immersive retail experience that resonates with the target audience across India.