For customary measurement, we like to play measurement war.

I made playing cards with a variety of customary measurements (12 pints, 6 cups, 2 quarts, 5 gallons, etc.)

Students each have a pile of cards and flip one over at a time.

Whoever has the larger measurement gets to keep the cards. The winner is the student who gets all the cards in the end!

from:

http://www.mathfilefoldergames.com/measurement-war/