In Creative Marketing Design, I collaborated with a partner to work with a nonprofit organization and redesign their brand identity. My partnership was grateful for Blue Ridge CASA's dedication towards hands-on learning by allowing us to redesign their Mustaches 4 Kids event. At the conclusion of the semester, we delivered a professional rebranding package aligning with their mission, values and audience. 

The next step of the project focused on creating marketing collateral and digital marketing mockups. I thoroughly enjoyed creating digital assets on Canva and Adobe for a nonprofit client and am passionate to explore similar work in my career.

Finally, we developed a community outreach idea and presented a 10-15 minute pitch to our class. After the semester was over, we were guided to send the documents to Blue Ridge CASA for their own use if deemed fit. Peer feedback was given at the conclusion of the project as well to constructively critique the design and impact.

Overall, this project was a notable experience to work with a real client in a nonprofit industry. I found working with CASA to be personally inspiring since my mother was a Court Appointed Special Advocate for a number of years. 

I acquired skills in visual editing and document styling to create marketing materials using Adobe Photoshop, Illustrator and InDesign. For each platform, I followed the chapter projects, completed in-class quick create assignments, and developed projects using the tools I learnt. Through these projects, I strengthened my creative problem solving skills, developed portfolio materials, gained experience receiving and providing constructive feedback, and practiced file management with exporting in various formats such as PDF, Adobe and Print.

You can view my Adobe certifications here.