Meeting 6
May 5, 2023
with Mr. Raden Muhammad Ali, S.S,, M.Pd.
Embedded Files
Press Management
Press Management
The Press Management or Media Management is a field within Business Administration which involves the coordination and oversight of groups of media experts, different modes of mass communication, technologies, media and entertainment productions, and other related aspects. It is one of the efforts or ways to manage mass media by coordinating with the related elements within it.
COMPONENT OF PRESS MANAGEMENT
Planning
Planning
Preparation of human resources as well as facilities and infrastructure
Development or establishment of vision, mission, name, logo, motto, categorization, positioning, editorial policy, stylebook, cover model/design, page design, font selection, and others.
Preparation of marketing plan (advertising, circulation, promotion), including sales strategy, distribution, and others.
Organizing
Organizing
Formation of press organizational structure (editorial, marketing or administration, and printing or production).
Assignment of tasks or job descriptions for each department.
Acting
Acting
All departments work according to the prepared planning and organization.
The editorial department goes through the stages of news processing: news planning, news gathering, news writing, news editing, news layouting, and news publishing—assigned to the production or printing department to be printed or published.
The business or marketing department executes the business plan, sales targets (revenue), and advertising, promotions.
Controlling
Controlling
Supervision and evaluation of results are based on the vision, mission, style book, journalistic code of ethics, and rules and regulations.
Granting of rewards and punishments to journalists or employees.
Business Ethics in Press Management
Serving as a means of education.
Providing essential information to the public.
Functioning as a platform for discussion.
Demonstrating neutrality.
Delivering content that is accurate and factual.
REVIEW
This was our first meeting after the Eid break, and we learned about press management. As journalism takes many forms, such as print, digital, or online, those involved in this field should understand press management before beginning their work. This particular chapter was particularly interesting to me because I finally gained a basic understanding of press management and organization. It is definitely something new to me, and I hope that we will continue to gain knowledge on this matter in every future meeting.
Copy of Manajemen Pers.pdfMATERIALS FOR MEETING 6
Page updated
Google Sites
Report abuse