Safari Tourism Market Overview
The global safari tourism market has experienced notable growth, reaching a valuation of USD 35.5 billion in 2024. This upward trend is projected to continue, with the market expected to reach USD 55.3 billion by 2033, reflecting a compound annual growth rate (CAGR) of 5.06% during the forecast period. Growth in this sector is driven by the rising influence of travel enthusiasts and influencers, a growing preference for distinctive and exotic vacation experiences, and increased availability of personalized itineraries.
Study Assumption Years
Base Year: 2024
Historical Years: 2019-2024
Forecast Years: 2025-2033
Safari Tourism Market Key Takeaways
Market Size and Growth: In 2024, the safari tourism market was valued at USD 35.5 billion and is projected to reach USD 55.3 billion by 2033, growing at a CAGR of 5.06% from 2025 to 2033.
Dominant Safari Type: Adventure safaris form the largest segment, offering trekking and wildlife observation activities that appeal to thrill-seekers and nature enthusiasts.
Leading Group Segment: Couples hold the largest share within group-based segmentation, seeking shared experiences in nature such as wildlife spotting and scenic walks.
Booking Preferences: Direct bookings dominate the market, enabling travelers to connect directly with safari providers for personalized services and discounts.
Regional Insights: North America holds the largest market share, supported by a growing interest in exotic, nature-based trips and family-friendly accommodations with expert guides.
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Market Growth Factors
Adventure Travel Expansion: Adventure safaris continue to gain momentum, especially among millennials, offering activities such as trekking, canoeing, wildlife photography, and other immersive experiences that deepen travelers’ connection with nature.
Rise of Solo Travel: Individual travelers are increasingly drawn to safaris for self-discovery, solitude, and immersive activities like forest walks, birdwatching, and jeep rides, aligning with their pursuit of personal growth and independence.
Luxury Safari Experiences: Combining wildlife exploration with high-end amenities such as Wi-Fi, gourmet dining, and spa services, luxury safaris are appealing to travelers seeking unique adventures without compromising on comfort, significantly expanding the market base.
Market Segmentation
The safari tourism market is segmented based on type, group, and booking methods.
By Type:
Adventure Safari: Journeys into wild jungles or protected reserves, offering wildlife encounters such as tigers, leopards, and elephants.
Private Safari: Customized experiences built around individual preferences, featuring flexible itineraries and activities such as wildlife drives and jungle walks.
Others: Various safari types beyond the primary categories, providing diverse options for travelers.
By Group:
Friends: Groups seeking shared adventures and memorable outdoor experiences.
Families: Family units looking for educational and bonding activities in wildlife settings.
Couples: Partners desiring romantic and exclusive experiences in natural environments.
Solos: Independent travelers seeking solitude and self-discovery in nature.
By Booking:
Direct Booking: Travelers booking directly with safari providers to gain personalized services and discounts.
Agents and Affiliates Account: Using intermediaries to plan and book safaris, offering convenience and packaged deals.
Marketplace Booking: Online platforms connecting travelers with multiple providers, ensuring diverse options and competitive pricing.
Breakup by Region
North America (United States, Canada)
Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, Others)
Europe (Germany, France, United Kingdom, Italy, Spain, Russia, Others)
Latin America (Brazil, Mexico, Others)
Middle East and Africa
Regional Insights
North America currently leads the safari tourism market, driven by growing demand for exotic and nature-focused experiences. The availability of family-oriented accommodations and specialized guides enhances the region’s appeal to international travelers seeking immersive wildlife adventures.
Recent Developments & News
Travel influencers and enthusiasts have been instrumental in popularizing safari travel, inspiring more individuals to embark on unique adventures
Rising demand for personalized and exotic itineraries has further propelled market growth.
Technological innovations have streamlined the booking process, with online platforms offering seamless access to safari packages and real-time availability.
The growing emphasis on eco-tourism initiatives has encouraged the development of sustainable safari experiences that minimize environmental impact while promoting wildlife conservation.
Key Players
&Beyond
Abercrombie & Kent USA LLC
Backroads
Gamewatchers Safaris Ltd.
Great Plains Conservation
Micato Safaris
Rothschild Safaris Ltd.
Scott Dunn Ltd. (Flight Centre Travel Group)
Thomas Cook Group Ltd.
Travcoa Tours & Safaris Limited
Wilderness Safari
Zicasso Inc.
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