Market Overview
The Brazil beer market size reached USD 15,101.09 Million in 2025 and is projected to grow to USD 17,573.82 Million by 2034, reflecting a CAGR of 1.70% during the forecast period 2026-2034. Growth is driven by expansion in craft beer and microbreweries, increased production of non-alcoholic and low-alcohol beers, and significant infrastructure investments by key players, enhancing market competitiveness and innovation. The Brazil Beer Market continues to expand with consumer preferences evolving towards premium and health-conscious options.
Study Assumption Years
Base Year: 2025
Historical Year/Period: 2020-2025
Forecast Year/Period: 2026-2034
Brazil Beer Market Key Takeaways
Current Market Size: USD 15,101.09 Million in 2025
CAGR: 1.70% (2026-2034)
Forecast Period: 2026-2034
Brazil registered 1,847 breweries in 2023, a 6.8% increase from 2022, with São Paulo state leading at 410 breweries.
Production of non-alcoholic beer increased by 536.9% from 118.9 million liters in 2022 to 757 million liters in 2023.
Heineken opened a new greenfield brewery in Passos, Minas Gerais with a 5 million hectoliters annual capacity in 2025.
Ambev invested R$870 million in a glass bottle factory in Paraná to strengthen supply chain resilience.
The market is witnessing portfolio expansions, premium positioning, and technology integration among leading brewers.
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Brazil Beer Market Growth Factors
The craft beer and microbrewery sector has mainly driven growth because consumers seek original products from local sources. In 2023, the country held 1847 breweries which is 6.8% up from 2022 with 410 in the state of São Paulo. Millennials especially favor artisanal production and locally sourced products, which further cements the importance of sustaining and supporting local economies within the supply chain.
Another reason could be from non-alcoholic and low-alcohol beer producers making 536.9% more beer from 118.9 million liters in 2022. They made 757 million liters in 2023 as people globally gained awareness of health. Non-alcoholic beer defines as a beer of 0.5% alcohol or less in volume. Major brewers research and develop for flavor and quality. They also expand distribution into bars, supermarkets, and online venues.
They meaningfully invest in local infrastructure. Heineken said a new greenfield brewery will open in Minas Gerais by 2025 using renewable energy and improved water treatment technologies with a capacity of 5 million hectoliters. Ambev invests R$870 million in a glass bottle factory in Paraná for sustainable packaging. This investment complements other investments. It strengthens Ambev's competitiveness and excellence in capital-intensive projects in Southeast and Northeast Brazil.
Brazil Beer Market Segmentation
Product Type: Standard Lager, Premium Lager, Specialty Beer, Others
The report details market segmentation into standard lager, premium lager, specialty beer, and other products, reflecting diverse consumer preferences.
Packaging: Glass, PET Bottle, Metal Can, Others
Packaging types include glass, PET bottles, metal cans, and other materials, showing the industry's adaptation to sustainability and consumer convenience.
Production: Macro-brewery, Micro-brewery, Others
The market divides into macro-brewery and micro-brewery productions, with microbreweries growing due to craft beer demand.
Alcohol Content: High, Low, Alcohol Free
Segments include high-alcohol, low-alcohol, and alcohol-free beers, with rapid growth in non-alcoholic production.
Flavor: Unflavoured, Flavoured
Both unflavoured and flavoured beer variants are included, appealing to varied consumer taste profiles.
Distribution Channel: Supermarkets and Hypermarkets, On-trades, Specialty Stores, Convenience Stores, Others
Distribution channels cover supermarkets, on-trade venues, specialty and convenience stores, and others, adapting to evolving consumer buying habits.
Regional Insights
The Southeast region dominates Brazil's beer market, supported by strong consumer demand and logistics advantages. São Paulo state leads in brewery count with 410 as of 2023. Infrastructure developments and investments by major brewers are concentrated in Southeast and Northeast Brazil, underpinning sustained growth and market expansion.
Recent Developments & News
In April 2024: Ambev announced an investment exceeding USD 30 Million to expand its premium beer production capacity at its Anápolis brewery in Goiás, targeting brands Corona, Spaten, and Stella Artois.
In August 2025 Heineken invested R$1.2 billion (approx. USD 220 Million) to triple Amstel brand capacity in Igarassu, Pernambuco, bolstering its Northeast presence. Additionally, in 2025, Ambev invested R$870 million (approx. USD 154 Million) in a sustainable glass bottle factory near Ponta Grossa, Paraná, supplying packaging for Brahma and Spaten brands.
Key Players
Heineken
Ambev
Grupo Petrópolis
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