Market Overview
The Brazil frozen lamb market size was valued at USD 119.89 Million in 2025 and is projected to reach USD 197.12 Million by 2034, growing at a compound annual growth rate of 5.68% from 2026-2034. Growth is driven by evolving consumer preferences for diverse protein sources and increased health consciousness, alongside expanding modern retail infrastructure and significant improvements in cold chain logistics. The rising demand from premium foodservice sectors and dominant sheep farming in the Northeast region further reshape the competitive landscape.
Study Assumption Years
Base Year: 2025
Historical Year/Period: 2020-2025
Forecast Year/Period: 2026-2034
Brazil Frozen Lamb Market Key Takeaways
Current Market Size: USD 119.89 Million in 2025
CAGR: 5.68% from 2026-2034
Forecast Period: 2026-2034
Lamb leg dominates the market with a 37.3% share in 2025, popular in traditional churrascarias and versatile for various cooking methods.
Supermarkets/Hypermarkets held 58.2% market share in 2025, driven by modern retail infrastructure and improved cold storage.
The Northeast region represents the largest segment by region with a 45.7% share in 2025, due to concentration of sheep farming and established processing infrastructure.
The market features moderate competition, with major meat processors and regional producers targeting varied price and quality segments.
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Market Growth Factors
Lamb and the demand for other red meats also have a growing market in Brazil. This is due to the increased purchasing power of the emerging Brazilian middle class, which shifted their diets toward higher-protein foods. For example, according to the 2024 Continuous PNAD (Continuous National Household Sample Survey), the per capita household average income was R$2,069 (R$1,367 to R$4,096). Income growth coinciding with urbanization and changing lifestyles is increasing demand for value-added premium frozen meat products, encouraging retailers to diversify their offerings and producers to achieve economies of scale and improve supply chain efficiency to meet consumer demand.
Improvements in cold storage and distribution systems have also allowed improvements in frozen lamb quality and food safety in the frozen lamb supply chain. In 2025 Bem Brasil added to their logistical capabilities with two automated warehouses, increasing their annual storage capacity for frozen foods by 500,000 tons. The implementation of Automated Pallet Shuttle and Easy WMS increases production by 10%, revenue by 30%, and reduces loss, as well as prolonging shelf life, reinforcing supply efficiency and strengthening consumer confidence on domestic and international markets.
With the emergence of online retailers and e-commerce, frozen lamb delivery is widely available in urban areas, where home delivery is more common. In Brazil, the e-commerce market has been forecast to reach USD 36.3 billion by 2025; and according to Associação Brasileira de Comércio Eletrônico (ABCOMM), the number of Brazilian online shoppers reached 94 million by 2024, up from 91 million in 2023. Digital channels enable producers and retailers to sell directly to new customers, manage inventory, utilize subscription or bulk order models and target markets more effectively for various objectives.
Market Segmentation
By Type:
Lamb Leg: Dominates with a 37.3% share in 2025 due to its versatility, tender texture, and suitability for roasting, grilling, and slow cooking, favored by households and foodservice for cost-efficient shared meals.
By Distribution Channel:
Supermarkets/Hypermarkets: Leading channel with a 58.2% share in 2025, supported by wide product selections, reliable cold-chain conditions, and strong promotional activities. The sector is backed by the Brazilian Supermarket Association reporting USD 197 billion in sales across 424,120 stores serving 30 million consumers daily.
By Region:
Northeast: Largest regional segment with a 45.7% market share in 2025, attributed to concentrated sheep farming in Bahia and Pernambuco states, established processing infrastructure, and proximity to major consumption centers facilitating efficient distribution.
Regional Insights
The Northeast region dominates the Brazil frozen lamb market with a 45.7% share in 2025. This dominance is due to a large population base, expanding retail networks, and rising consumption of diverse proteins. Urban growth supports demand for convenient frozen meat, with cultural food practices and increasing household purchasing power contributing to adoption. The expansion of supermarkets and improved cold-chain logistics reinforce the Northeast’s leading market position.
Recent Developments & News
In 2025, the e-Dutra project launched Brazil's first zero-emissions freight corridor between Rio de Janeiro and São Paulo, developed in partnership with Traton Group, Volkswagen, and local stakeholders. This initiative marks a key step toward freight decarbonization and long-term logistical modernization.
Additionally, in 2024, Brazil expanded its export markets by securing authorizations from Singapore for lamb and related products, marking the country's 11th export market expansion that year, strengthening its presence in global trade.
Key Players
Major meat processing corporations
Regional producers competing across price segments
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