"Empowering Women, Empowering Communities"
Problem Statement
Kenya’s informal economy relies heavily on the efforts of Mama Mbogas, yet these women face systemic challenges that hinder their ability to thrive. Despite their vital role in providing fresh produce to communities and sustaining local markets, many Mama Mbogas operate with limited resources, inadequate financial literacy, and minimal access to growth opportunities.
With an estimated 1.2 million Mama Mbogas across the country, their empowerment is not only a personal victory but a step toward strengthening Kenya’s economic future. In Nairobi, where we focus our efforts, the competitive urban market intensifies these struggles, making it critical to provide tailored support and training to help them succeed.
Who are Mama Mbogas?
Mama Mbogas are the vibrant, hardworking women who bring fresh products to our tables every day. They are the heart of Kenya's informal markets, playing a vital role in ensuring families accross the country have access to affordable, quality fruit.
Course Offering
We have developed the following course modules, delivered through two in-person pathways to suit different needs and access levels:
• 📝Paper Based Stream: Hands-on training sessions, physical planners, and community workshops
•📱 Tech-Enabled Stream: Digital literacy sessions, supported by an interactive website that we designed and built to help Mama Mbogas track expenses, set savings goals, and access financial resources
This course includes eight modules:
• 📊 Budgeting: Understand how to plan your expenses effectively
• 💰 Savings: Learn how to set aside money for future needs
• 🛍️ Credit Sales: Tips for managing sales on credit responsibly
• 🏦 Microloans: Guidance on borrowing small loans and repaying them effectively
• 👨👩👧👦 Family Planning: Empowering women with knowledge to plan for their families
• ⏳ Retirement Planning: Secure your future with sustainable savings strategies
• 🌱 Sustainability: Adopt simple eco-friendly practices to reduce waste and cut costs
• 🎯 Goal Setting: Learn how to define clear, actionable goals and create a step-by-step plan to achieve them
Meet the team
Maisha (Swahili: /maɪˈʃa/) means "life". It reflects vitality, growth, and the spirit of empowerment at the heart of our mission.
Leyre de la Calzada
📍Spain
📚Engineering & Data Science
Roshni Raichura
📍Kenya & UK
📚Finance & Accounting
Gema Ramos
📍Spain & South Korea
📚International Relations
Mitchelle Mojekwu
📍United States
📚Statistics & Sociology
Anna Sanchis
📍Spain
📚Law
Join us in empowering Mama Mbogas!
At Mama Maisha, we are proud to collaborate with incredible partners who share our vision for change:
💡 Zamara (Build content)
🌱 Farmworks (Reach out to Mama Mbogas)
🌍 Fahari (Build content)
🤝Chhaganlal Morarji & Co Ltd (Build content)
Together, we are building a sustainable future for Kenya's Mama Mbogas. However, there’s still more work to be done, and we believe that collective action drives the greatest impact.
We welcome organizations, companies, and individuals who are passionate about:
💸 Financial empowerment
📱 Technology education
🏘️ Community development
🤝 Sponsor our training programs.
📦 Provide resources or funding.
🌍 Partner with us to scale our initiative.
Let’s create lasting change together!
Contact Us
📬Email: mama.maisha.kenya@gmail.com
🧬Instagram: @mamamaishakenya
🪪LinkedIn: Mama Maisha Kenya