Sales Campaign: KYLIE Cosmetics
Sales Campaign: KYLIE Cosmetics
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At Kylie Cosmetics, we believe that beauty is more than just skin deep; it's an experience. Founded by beauty icon Kylie Jenner, our brand is dedicated to empowering individuals to express themselves confidently through innovative and high-quality products. With a commitment to setting trends and redefining beauty standards, we offer a diverse range of cosmetics that cater to every unique style and need.
Introducing the “Autumn Glow” UV-Protect Lip Gloss
Introducing the “Autumn Glow” UV-Protect Lip Gloss
With the arrival of crisp autumn air and the season's transformative spirit, Kylie Cosmetics is thrilled to unveil our latest innovation: the Autumn Glow UV-Protect Lip Gloss. Designed to complement your autumn wardrobe while safeguarding your lips, this luxurious gloss offers both a stunning shine and essential UV protection. Infused with nourishing ingredients, it hydrates and protects, ensuring your lips stay soft and vibrant throughout the day.
With the arrival of crisp autumn air and the season's transformative spirit, Kylie Cosmetics is thrilled to unveil our latest innovation: the Autumn Glow UV-Protect Lip Gloss. Designed to complement your autumn wardrobe while safeguarding your lips, this luxurious gloss offers both a stunning shine and essential UV protection. Infused with nourishing ingredients, it hydrates and protects, ensuring your lips stay soft and vibrant throughout the day.
Why “Autumn Glow”?
Why “Autumn Glow”?
Radiant Shine: Achieve the perfect autumn-inspired glow with a glossy finish that catches the light.
UV Protection: Shield your lips from harmful sun rays with our built-in UV filter.
Hydrating Formula: Experience long-lasting moisture with our nourishing blend of vitamins and natural oils.
Persona 1: Hannah Mitchell, 21 years old, Female
Portland, OR
Hannah loves exploring the outdoors and often spends weekends hiking, cycling, or attending local sports events. She is also an avid runner and enjoys participating in outdoor fitness classes. She stays updated with the latest beauty trends through Instagram and TikTok, where she follows influencers and beauty brands. Always on the lookout for the latest beauty products that blend style with functionality.
She values products that offer both aesthetic appeal and practical benefits. She often finds it challenging to find beauty products that offer both style and practical benefits, especially for her active lifestyle. With so many new beauty products on the market, Hannah looks for standout items that genuinely meet her needs and align with current trends.
Nevaeh Johnson, 28 years old, Female
Denver, CO
Nevaeh loves spending time outside, whether she’s hiking the trails, playing sports, or enjoying weekend getaways. She’s always on the move and appreciates products that fit into her active lifestyle. She enjoys exploring new beauty products, especially those that align with current seasons and trends. She is mindful of health and skincare, opting for products that offer additional benefits, such as SPF protection. Ensuring her skincare and beauty routine includes effective sun protection is essential due to her frequent outdoor activities.
With a busy outdoor lifestyle, she seeks products that offer added protection, like UV defense, to keep her skin and lips healthy. Nevaeh values high-quality, innovative products that offer real benefits and fit seamlessly into her busy, active life. She is also conscious of sustainability and prefers brands that align with eco-friendly practices.
Product Campaign Ad #1
Product Campaign Ad #2
Product Campaign Ad #3
Assignment 2: Social Media Ad Design Using Canva
What Does Success of this Sales Campaign Look Like?
What Does Success of this Sales Campaign Look Like?
The goal of this ad campaign is to increase sales of Autumn Glow UV-Protect Lip Gloss by KYLIE Cosmetics.
Ads will run on Instagram and the company's website for three weeks, with Ad 1 running in Week 1, Ad 2 running in Week 2, and Ad 3 running in Week 3. Ads will also be sent to customer email addresses.
The first ad will inform customers that the Autumn Glow UV-Protect Lip Gloss is coming soon. The second ad will reveal the new product, highlighting its autumnal shade range. The third ad will announce a limited-time offer for a free limited edition lip balm + lip gloss bundle when the lip gloss is purchased.
I expect customers will be engaged and excited in Week 1, generating anticipation for the product. Initial sales in Week 2 will be strong early in the week as customers respond to the product reveal. The ad in Week 3 will offer a free lip balm to incentivize purchases. I expect sales to peak during Week 3 as customers take advantage of the limited-time offer available.
Success will be measured by tracking how many customers click on the ad and complete their purchase of the lip gloss.
Ad 1 - Coming Soon!
Ad says "are YOU ready" emphasizing a new release about to happen. Uses feminine fall color palette. Consistent color palette, fonts, 'kiss' logo element, company name attached.
Ad 2 - Introducing Autumn Glow UV-Protect Lip Gloss
Ad says "the wait is OVER!" revealing some of the shade range (that was the concept idea, I utilized Canva's photo gallery). Consistent color palette, fonts, 'kiss' logo element, company name attached.
Ad 3 - Exclusive Offer
Ad says "enjoy a free limited edition lip balm with your purchase while supplies last!" emphasizing that the campaign is ending and incentivizes customers with a free item! Consistent color palette, fonts, 'kiss' logo element, company name attached.
images created with Canva
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