Social Media Campaigns: Sales, Raising Awareness, and Building Professional Networks
1. Instagram is ranked because of communication/engagement, memories/photo sharing, social influence/trends. Instagram is my go to platform for sharing updates about my life with my family/friends. I also share various posts and reels that I find funny to my friends.
2. TikTok is ranked because of communication , social influence/trends, usability. TikTok is my second most utilized platform because of how easy it is to keep scrolling (can be a curse). I share videos that I find funny to my friends and family members. TikTok is the earliest platform to create trends and make certain products/brands get more recognition with advertising and paid commission linked with the TikTok Shop.
3. Snapchat is ranked because group-based communication , communication in real time, and photo storage/memories. I've grown to utilizing this platform less and less as I get older, however I still do use it to this day. I use the communication feature to send snaps/streaks to my friends and family. I have a bunch of old high school memories backed up in my Snapchat memories and I love to look back at those times every now and then.
4. YouTube is ranked because social influence/trends, usability , increase skill-based knowledge. I use YouTube every day, whether its for entertainment, informative skill learning, or to fill silence. I love how creativity and useful knowledge are so easily accessible especially on this platform compared to others (videos can be longer lengths).
5. Pinterest is ranked because usability, freedom of creativity, social influence/trends. I use Pinterest every now and then when I feel like I need inspiration for a specific project or makeup look I am trying to recreate. The various rabbit holes that Pinterest can lead you down can be interesting at times.
This serves as a placeholder for my raising awareness campaign page.
This serves as a placeholder for my campaign to build professional networks page.
Contact smondra9@msudenver.edu to get more information on the project!