Brewing and distilling beer and spirits is a personal, artistic, and practical endeavor. The allure of becoming an artisan of alcohol has created a thriving industry of independent craft brewers and distillers. The appeal makes sense. There’s nothing more satisfying for passionate brewers and distillers than the sharing of their craft and the appreciation with their local communities. That flourishing popularity means that anyone starting a craft brewery or distillery is going to be facing stiff competition. It’s also a business accompanied by unique logistic and practical challenges. The following is a brief overview of some of those challenges and tips for would-be brewers and distillers.
It’s About the Money and the Paperwork
Just about every business requires an up-front investment to get off the ground. Craft alcoholic beverage producers, in particular, can’t start doing business without a good bit of money invested in equipment. There’s everything from bottles and labels to fermenting tanks and a walk behind forklift for moving ingredients and finished product.
Then there’s the paperwork. Brewers have to deal with the fees and regulatory statutes required by the Health Department, Trade Bureau, state liquor commission, Alcohol and Tobacco Tax and Trade Bureau, and other organizations. Be prepared for a significant investment of both money and time.
Safety and Efficiency
To afford insurance, or even be able to do business, a new brewery needs to be able to demonstrate to the appropriate authorities that their facility is safe and clean. That means a safe environment in general and a staff that not only has the right equipment but also the training and licensing to use it. That forklift and keg handling hand truck make for a far more efficient business when used correctly. Not appropriately used, or not used at all, they can result in lost time, lost money, lost product, and possible on-site injury.
Specific Branding and Shrewd Publicity
All too often, the founders of breweries and distilleries, while aware of the importance of marketing, believe that the quality of their product will do the heavy lifting. Unfortunately, microbreweries and distilleries are springing up in almost every population center in the country. Even locally, a superior selection of beverages won’t cut it on its own. What is it about your product that distinguishes it from the one down the street? Everyone starting a craft brewery or distillery should know precisely what they’re saying with their brand and what makes it unique. That sort of preparation and insight makes all the difference.
About Magline
Magline is easily one of the best-known and most trusted names in the material handling industry. The name is such a byword for trusted and valued material handling equipment that any hand truck, no matter its original brand, is often referred to as a “Magliner.” Unfortunately for those brands, being called a Magliner is no substitute for the real thing. Magline has been engineering and producing the sturdiest, the most reliable, and the easiest-to-use material handling equipment in the industry for over 70 years. Along with their renowned classic hand trucks, they offer a wide selection of more specialized options, including a line of platform trucks, a stair climbing cart selection, a convertible/collapsible hand truck series, and a whole lot more.
Keep your business running smoothly with a fleet of Magliners, available at Magliner.com
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