Top 5 eCommerce Trends- How it is Transforming Online Selling Industry
Magento is the most reputed platforms in the eCommerce industry serving over 20% online sellers. When owning a Magento store, it is highly advised to keep up with the updates. Selecting CMS for an online store is the first step in achieving success. But it is always advised that the online store is up to date with the newest trends. Every year, newer trends keep on emerging in Magento eCommerce Development and they play a vital role. It may take several efforts to integrate these trends, but that will help you stay ahead of the eCommerce competition. These trends must be implemented to enjoy your online selling goals every year. Here are certain eCommerce trends you must lookout, in 2020.
1. Progressive Web Apps
2019 was the year of Progressive Web Applications and it will grow exponentially to grow in the year 2020 too. It is basically a website accessible in the form of native applications. The main concept is to help eCommerce websites to load faster, work remarkably, and deliver the highly-engaging user experience. The trend will shortly replace web and native apps with a seamless single point of contact. This is an amazing means for the Magento eCommerce store owners to deliver a hassle-free shopping experience to the customer.
2. AR & VR
AR & VR are considered as futuristic technologies when they were new to users. But currently, these innovative technologies have become the most popular for enhancing the customer experience. eCommerce brands not implementing these Augmented Reality and Virtual Reality technologies are seeing a drop in customers. These technologies play a crucial role to remove the boundaries between the physical world and the digital world.
A virtual is setup by combining AR & VR offering unique opportunities to engage customers. Implementing these technologies redefine the way the user interacts with the eCommerce selling store. While sharing your store requirements with Magento Development Services, this trend is something needs to be kept in mind.
3. Voice Search
Voice Search is a popular trend with its integration is expected to grow to 50 billion by the year 2022. With the growth in voice assistants like Amazon Alexa or Apple Siri it has become crucial to have voice search. People these days love using assistants as it lowers their efforts of typing. Hence, if you are targeting those audiences, it is crucial to build a store with voice search functionality too. Voice user experience will become a norm for the eCommerce. This technology is not only beneficial for better customer experience, but it is also SEO future.
4. Push Notifications
Push notifications help to expand and grow the consumer base for online selling stores. Through this, it is easy for the brands to share personalized text messages to interested and potential customers. The text messages are regarding the new product launch, newest offers, deals & discount coupons. Surveys have shown up that those online brands which use push notifications enjoy a better conversion rate. One can easily integrate push notifications in their store by consulting Magento developers from a reputed development agency. This enables one to engage their target audience.
5. Parallax Scrolling
Parallax scroll is the game-changer trend of E-commerce. With the usage of Magento CMS scrolling of products is easy to perform and the list is easy to implement without any trouble. This technique, when integrated, improved storytelling. It is easy to use a large volume of data in a short time period. Hence, offering a more engaging UX.
Summing Up:
We have discussed top 5 eCommerce trends that will boost the performance & engagement of an online store in 2020. After going through this blog, we hope that you will integrate them in your store to get desired business results. Get development service from a leading company offering development, customization, and PSD to Magento conversion services. This is great to engage users and boost business ROI, revenue & sales.