Guidepost- Scaling Business With Effective Magento Commerce

Guideposts, a nonprofit agency that encourages health via inspirational content introduction, reaches hundreds of thousands of people, inspiring them to believe something is viable with wish, faith, and prayer. The brand has executed this through many outreach packages to hook up with human beings from all walks of life and help maintain them in times of religious need. Guidepost accomplished all of this with the help of effective Magento eCommerce development services.

Given that launching its eCommerce keep in 2006, Guideposts keeps to grow and has installed itself as a main supply for religion-primarily based media merchandise, together with greeting playing cards, magazines, track, films, and more.

Transforming the trade revel

After outgrowing its unique platform, Guideposts migrated to Magento 1 Open source in July 2011 using Magento Website Management services. In early 2020, Guideposts partnered with Rave virtual, a Magento associate inside the Adobe answer partner software, to help with a rapid upgrade from Magento 1 to Magento commerce, hosted in the cloud. The brand came up in opposition to the Magento 1 cease-of-existence timeline and wanted to stay on a strong, at ease platform. Guideposts become eager to offset declining sales as a consequence of a loss of advanced user experience capabilities and core functionalities.

Guideposts turned into keen to take advantage of the center capability of Magento store, which include page Builder, dashboarding, reporting, and advanced analytics. The organization became additionally searching forward to seamlessly integrating Magento commerce with its order management and stock control systems.

The wealthy surroundings of Magento extensions remains an essential element of Guideposts’ eCommerce and digital marketing infrastructure as business evolves. The ShopGuideposts.org implementation of Magento commerce is tightly integrated with its flagship CMS site, Guideposts.org, to let customers experience the richness of its content and seamlessly subscribe, purchase, and have interaction in member activities.

The results after migrating to Magento Store communicate volumes to the emblems overall improvement:

• 205% increase in product sales

• 128% increase in quantity of transactions

• 25% boom in conversion charge

“Our latest implementation of Magento website management services as a center factor of our virtual environment is one of our most vast accomplishments to this point,” says Carl Hixson, leader generation officer at Guideposts Media. “The Magento platform has enabled us to comprehend our vision of imparting our clients with an attractive virtual marketplace and could facilitate the continual fulfillment of our eCommerce and digital advertising and marketing tasks. collectively with our valued associate Rave virtual, we've created an international-magnificence on-line surroundings so one can role us to reach our growth and conversion metrics properly into the destiny.”

Wrapping Up

These days it is approximately complex, now not about size. If you have more than one stores, warehouses, or sales channels and websites in various nations, and also you need to try to convey them all together, order control makes sense. With order management, you are able to drag all of those distinct systems for different countries together – in a single area.

Even as the benefits of the order management system for large international groups are obvious, smaller businesses can advantage as properly. What is fantastic about Magento's order control system is that regardless of how small your commercial enterprise is, you can keep up with the platform. As your enterprise grows, you can add customization and extensions or hire Magento developer to make the order control gadget do what you need it to do.