Basics of marketing

Dear Erasmus Students

in this semester we will meet on ... information will be published at the begining of winter semester

Topics of the basics of marketing 

The essence of marketing: marketing concepts, genesis definitions

Marketing -Mix concept

Product

Price

Promotion

Place

Marketing strategy

Modern concept of marketing

References:

• Philip Kotler Principles Of Marketing

• Marilyn A. Stone & John Desmond Fundamentals of Marketing

• Michale J. Baker Marketing Book  

• John Burnett Core-Concepts-of-Marketing

• Philip Kotler Marketing Management, Millenium Edition