I spent six weeks analyzing video ads across TikTok, Instagram, and YouTube for Beats and six of their competitors, breaking down what actually makes a hook, a talent choice, or a creative strategy work. That research turned into an executive summary on market positioning and a Platform Best Practices Guide pulling together Google, TikTok, and Meta's creative guidance into one usable framework.

I built a mini brand kit for a client company, landing on a brand promise and three core pillars, then created a TikTok template pack to make on-brand content faster to produce. I also adapted short-form videos across platforms, adjusting hooks, audio, and captions to fit Instagram Reels and feed formats differently than TikTok.