Welcome! I'm a UCLA grad, born and raised in LA. Music's basically been the through line of everything I do: performing it, marketing it, building community around it. That's shaped a lot by my Polynesian and Chilean roots too.
I got my start at Cherry Pop Records, UCLA's first student-run label, helping build the marketing and events side from scratch. At the same time I was the bassist for Club Kona, one of the first bands the label signed. So I've been on both sides of the table, building the stage and playing on it.
π΅ Helped grow Cherry Pop's Instagram to 10.5K+ followers through artist marketing and live events
π£ Revived TunedIn UCLA and grew it to 6K+ followers, running campus events along the way
πΌ Picked up real sales and ops experience at Enterprise Mobility and Auctane, including a top 3 ranking on the sales team
These days I play bass for Pavlov's Pasta Dogs. I'm looking to bring all of that, the creative side and the business side, into the music and entertainment industry full time.
π€ Cherry Pop Records β Co-organized album release shows and holiday events, and led marketing strategy for signed artist Katrina Weissman, contributing to the label's early growth.
π£ TunedIn UCLA β Helped revive the music collective, growing Instagram by 3,000+ followers, organizing shows in Westwood, and launching on-campus street team campaigns.
πΈ Club Kona & Pavlov's Pasta Dogs β Wrote, recorded, and performed original music as a bassist and songwriter, playing live shows across the Westwood music scene.
π¦ Auctane (ShipStation Global) β Managed the full sales pipeline from outreach to onboarding, guiding e-commerce brands through demos, needs assessments, and long-term account growth.
π Enterprise Mobility β Promoted three times, eventually to Assistant Branch Manager, and ranked among the top 3 sales performers at high-volume locations.
π Branch Growth β Grew the fleet by 30% in a single month as Assistant Branch Manager, driving increased revenue and improved operational efficiency.
π² Cherry Pop Records β Founding member of the marketing team; managed Instagram content, designed flyers, and created promotional assets that built the label's visibility and community presence.
ποΈ TunedIn UCLA β Oversaw ticket sales and coordinated art-driven campaigns ahead of live performances, boosting both turnout and engagement.
π Live Event Production β Co-organized Westwood's largest indie album release party for Cherry Pop, plus a series of smaller shows averaging 60+ attendees each.