Maximizing Revenue

Hotels have become overly dependent on Online Travel Agents (OTA) to sell their inventory and that comes at a huge cost, eating away at your profits. There are several tools and strategies you can use to make it work to your advantage, resulting in long term savings. Getting customers to book on your own website should be the ultimate objective.

The Global Distribution System (GDS) is largely under utilized by Indian hotels, even among branded hotels. With 60+ lac travel agents connected globally to this network, it is an opportunity waiting to be exploited. Building awareness is then the first step to benefiting from this business source. The annual volume of business in Bangalore alone, driven through the GDS, is more than 300 Cr (source Travelclick data)

From personal experience, we have seen that with a proper streamlining of GDS configuration, a significant improvement can be made with good returns.

A deep dive into your hotels data can reveal interesting trends and opportunities in room and F&B pricing. Most hoteliers do not have the time to look at big data as operations take up most of their time. With easy-to-use Business Intelligence tools available today, data mining has been made easy, giving profound insights into the business for both cost and revenue benefits.

My insights in OTAs, GDS and data mining to reach your revenue goals are just a click away.