Forging Brand Alliances

The days of running stand-alone hotels may be over. It is either brand or forever remain in the shadows.

The growth of branded hotels has been increasing exponentially because investors have realized that the strength of distribution, ability to attract talent, etc cannot be matched by a standalone property.

However, the ability to find the right partner for your property can be a stressful experience, especially for a first-time hotelier. Understanding the fine print is the key to a happy relationship. Most brand contract are very one sided and investors need to understand what they should ask for in the relationship.