To bring secondhand clothes into the mainstream market, that's what we want to do - all because we want regular consumers can access to preowned clothes too good for the landfill or third-world countries (where our clothes aren't really needed to be honest!). Any retailer can start selling secondhand clothes and help us halt fashion waste - even if it's not in your current catalogue.

As much as we love fashion, we are buying too much and wasting too much. As a shop, you can be a leader in bringing in the new mode of shopping. Fast fashion is no longer “in fashion”, fashion elites have evolved to mixing and matching new designs with second-hand clothing, and we believe the second-hand garment market will become more mature in the next 10 years.

Together with #LookMATTERS, you can be the first in introducing preloved clothes and change the game for all of us.

JupYeah collects, selects, and provides preloved items in bulk to your shop, so you save time and hassle, save costs with the high-quality garments, and save the world with sustainability.