My current articles look at the intersection of sustainability challenges and behavioural science.
We Need a Behavioural Change Revolution
Part 1: We Need a Behavioural Change Revolution - Behaviour change plays a role in almost two thirds of emissions reductions
Part 2: Peer to peer power - For rapid low carbon technology adoption, traditional behaviour change approaches and nudges will not be enough. Peer-to-peer strategies offer a solution.
Part 3: More haste, less speed - Seven peer-based strategies to drive low carbon technology adoption
Greening behaviour automatically - When do green defaults work to change behaviour?
We are blind to biodiversity decline - The danger of generational amnesia or ‘shifting baseline syndrome’ for biodiversity and the environment
It's not easy being green - How can we make it easier for people to live sustainable lives?
People, places, projects - my sustainability journey
Interviews with behavioural scientists focused on sustainable behaviours
Climate change is the most pressing global issue of our time. Behavioural science is increasingly recognised as playing a crucial role in climate change mitigation and adaptation. Who better to interview then, than behavioural scientists focused on climate.
The interview series spotlights these people, their work, and the individual behind their work. It seeks to explore what inspired them initially to focus on sustainability, what continues to motivate them, if and how they have taken action to lead more sustainable lives, and more.
Previously, with Crawford Hollingworth (FMRS FMS FRSA CMRS), I have co-authored and published over 300 accessible articles and short books on the application of behavioural science, such as on the science of habit formation, how to use behavioural science for effective communications and 'sludge'. Some of our 'most-read' articles are below:
Six common errors of behaviour change (The Marketing Society, January 2023)
Intentional and unintentional sludge (Behavioral Scientist, November 2020)
Re-establishing System 1 and System 2 truths (Research Live, August 2019)