My research examines how meanings and uses of technologies are socially constructed and how those meanings and uses of technology shape organizational and societal outcomes ranging from work experiences to market evolution. As a qualitative researcher, I use a combination of ethnographic observations, interviews, and archival data to investigate a diverse set of technologies, such as e-cigarettes, human composting, police body cameras, and snow guns.
The photo to the left represents my dissertation work. Here, I am operating a snow gun, the technology that both makes snowmaking possible and poses significant dangers to the workers involved.
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Hood, E.A., Hood, J.N., Garrett, L. Working in the Age of Ubiquitous Scrutiny: How External Monitoring Legitimates Organizational Monitoring.
Published in Organization Science. https://doi.org/10.1287/orsc.2023.18361
Through a qualitative study of a U.S. police department, we develop theory unpacking how the presence of external monitoring and workers' use of the organizational monitoring technology may legitimate organizational monitoring in the eyes of workers.
Hood, E.A. & Rouse, E.D. [Managing experiences of dangerous work].
Revise and Resubmit at Academy of Management Journal.
We theorize how workers calibrate danger and play to sustain engagement in dangerous work. Our empirics are rooted in an ethnographic study of snowmakers, workers who routinely operate technologies capable of causing serious injury or death.
Hood, E.A., Yau, T., Grandy, J., York, J., & Hiatt, S. [Navigating the hype cycle].
Revise and Resubmit at Academy of Management Journal.
This paper explores how multiple communities align and misalign in how they frame the new technology of ocean energy to navigate the ups and downs of the hype cycle.
Hood, E.A., & Grodal, S. From cessation device to party drug: How producers and users collectively shape market evolution.
Drafting manuscript. [Target: Organization Science]
We theorize how the distinct social worlds of producers and users facilitate divergent understandings and uses of a product, shaping market evolution within the context of the e-cigarette industry.
Hood, E.A., Liu, T., Nelson, A., & Rouse, E.D. Composting the dead: How organizations introduce and frame taboo innovations.
Drafting manuscript. [Target: Administrative Science Quarterly]
We unpack how organizations frame a taboo innovation to facilitate technology adoption by examining the context of human composting, an alternative form of death care.
Hood, E.A., Yau, T., Hiatt, S. Shaping emotions in the nuclear industry.
Data collection. [Target: Organization Science]
Study on how organizations and audiences frame emotions related to technology. Archival data collection in progress.
Hood, E.A. The soul of skiing: Navigating nostalgia and a resurgence of small independent ski areas.
Data collection. [Target: Academy of Management Journal]
Qualitative study on how organizations transform legacy technologies from a hindrance to an advantage through evoking nostalgia. Interviews, observations, and archival data collection in progress.