Semiotic map above: This is a layout of the Target store located in Buena Park, CA. I took images of each section of the store and created a spacial outline. Each section is color-coded. The orange area is where Braille can be found throughout the store. The front of the store that stretches from the entrance to the $1/$3 section and guest services is known as the "Bullseye". 

The person I interviewed, "Angie" (a pseudonym), explained that she works in the Bullseye and is the first employee guests typically interact with. Some of the notes on the map include details about the specific area. I have also included with the map a legend (at the bottom right corner of the map) to indicate what each color represents.  

Semiotic map above: Overview of the interior of the Seafood City supermarket in Carson, California. When you first walk into the store, you are immediately greeted with the miscellaneous table filled with "ON SALE" items and a digital screen overhead, which shows images of what is currently on sale in the store. 

Seafood City is always bustling with customers who are originally from the Philippines, as well as people of other ethnic and national origin. Catering to these different speech communities creates a need for signage in both Tagalog and English throughout the store. The smells of both cooked and fresh foods indicate to customers that all of the prepared meals--and their ingredients--are fresh and ready to be served or picked up. The colors of the store's walls brighten up the space, which helps to make it a very welcoming environment.