When I started Strings & Beads in 2011, it was the beginning of my own personal journey into manifestation, crystal healing, and self-discovery. As someone who has always believed in the transformative power of energy, I wanted to create a brand that went beyond just beautiful jewelry. My vision was to craft pieces that would help others align their energy, heal, and lead more intentional lives.
Strings & Beads is not just a jewelry brand; it’s a way for people to connect with their higher selves, their dreams, and their inner truth. Every piece is handcrafted with love and infused with healing energies that I believe can raise consciousness and bring about personal wellness. When worn with intention, I’ve seen how these pieces have helped people center themselves, manifest their desires, and feel more aligned with their purpose.
What began as a passion project in Qatar quickly grew into an international brand. I was fortunate enough to witness how Strings & Beads touched the lives of so many people, especially those on their own healing journeys. From 2016 to 2022, we had a base in Dubai, where I expanded the brand into a franchise, but the journey didn’t stop there. In 2022, my family and I moved to the U.S., and I’ve continued to guide Strings & Beads with the same commitment to empowering individuals, particularly women, to live a life of purpose and healing.
For me, Strings & Beads is more than just a business—it’s a sisterhood, a community, and a reflection of everything I hold dear. It represents the belief that we can all live our truth, heal from within, and manifest the life we truly desire. Each piece I create is a part of me and my mission to help others transform their lives. I invite you to join me on this journey, wearing jewelry that holds intention and energy, supporting your own path to healing and transformation.