Hi, I’m Arch. I’m an Indian origin girl, raised in the Middle East, with my heart always anchored in Madras. In 2022, my family and I made the leap to the U.S., where we now call the scenic town of Blacksburg in the Blue Ridge Mountains our home.

I’ve always believed in living a life that embraces all parts of who I am—and I don’t like being boxed into one label. I’m the founder of Strings & Beads, a jewelry brand I started in 2011. I poured my heart into growing it, even successfully franchising it in Egypt and the GCC when I moved continents. With a Master’s degree in Business & Marketing, I’ve helped brands build authentic stories and connect with their audiences.

But my journey doesn’t stop at marketing. I’m also deeply passionate about health coaching, tarot reading, and energy healing—each of these being powerful ways I help others navigate their own paths. Whether I’m designing jewelry, offering guidance through healing practices, or creating meaningful content, I approach everything with intention and heart.

Life, for me, is about embracing the creative, spiritual, and entrepreneurial sides that make me who I am. I believe that each of these parts contributes to the whole—and I’m always excited to see where this journey takes me.

Join me as I continue to explore, grow, and create in all the ways that matter.