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Applied Typography
Applied Typography
Project Requirements
Project Requirements
Typography II Studio
During the practical application of typography project, students were tasked with re-branding one of four pre-selected conferences (Adobe Summit, HOW, AIGA, and IllCon). Along with my research of Adobe Summit's prior conference identities, I was required to create a project map to illustrate my knowledge of each final deliverable, its dimensions, and color spaces as part of the preparation phase. Final deliverables included items such as digital ads, giveaway items, promotional postcards, and a conference program.
Quotes
Quotes
Project Requirements
Project Requirements
Typography II Studio
After selecting a favorite quote, students were asked to create three typographical solutions of any kind that illustrated its meaning. Using a quote about imagination by Carl Sagan, I created three distinctive vinyl sleeve covers for an imaginary album. Some creative approaches I used in tandem with typography are hand-lettering, digital photography, and digital illustration. I primarily used Photoshop as the software package to execute my final three designs. Mockups were also part of the project's requirements.
Concert Poster
Concert Poster
Project Requirements
Project Requirements
Typography I Studio
Limited to two spot inks and paper color, students had to create purely typographic solutions for a concert that either happened, will happen, or that could happen. I chose Moe Shop for my headliner, a French electronic artist based in Japan who uses a lot of anime imagery for their album art and collaborates with many Japanese musicians. The limitations of this poster project pushed me to express the artist's vibrant personality through colors and typeface. Moe Shop's music is very happy and bright, so I wanted to use a typeface with a lot of curves and minimal sharp points to convey these qualities. I created the illusion of several colors by playing with varying percentages of my paper color and spot inks.
Word Expressions
Word Expressions
Project Requirements
Project Requirements
Typography I Studio
Students were given a pre-selected list of words in which we were responsible for expressing their meaning through typography and image. Utilizing thumbnail and rough sketches, I went through many iterations of the word 'organize' before landing on the idea of manila folders and filing systems. The goal of this composition was for anyone to understand the meaning of a word, even those who don't understand English.
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