Option 1:
Break the class into groups. Ask them: Why is it so important for pupils in Israel to learn how to speak English? How many reasons can you list within 1 - 2 minutes. (This can be done in L1.)
Play the clip and compare their answers to the ones on the clip.
Option 2:
Play the clip and have them list (in L1) why it is important for them to learn how to speak English.
In groups or frontally, add other reasons.
For more advanced classes, you may want to use this clip.