Create a unique advertising campaign using one or more media that encourages U.S. college students (18-24) to not drink or drink less. 

Facts:

Alcohol is linked to cancer.

Most consumers are not aware of alcohol harmful effects besides immediate consequences like drinking and driving and/or alcohol intake during pregnancy.

Most consumers cannot defined drink sizes.

Most consumers don’t know the recommended intake guidelines.

21 is the legal age to consume alcohol in the U.S.

College is infamous for binge drinking.