STEP 1: INTRODUCE YOURSELF
STEP 1: INTRODUCE YOURSELF
Sign up for Padlet (free version) and introduce yourself
STEP 2: CREATE YOUR TEAM
STEP 2: CREATE YOUR TEAM
Each group will have at least one student from Barcelona.
Self assign to a team
STEP 3: RESEARCH
Research from different angles. Identify current and past campaigns. Find out everything about the topic. Read related articles and share them with your teammates.
STEP 4: IDEAS/EXECUTION
Meet to discuss ideas. Work on your campaign. Brainstorm ideas (mindmapping, brainstorming, what if, thinking hats... use any idea generation technique that you like or you haven't try. It is a great way to use lateral thinking). Define a strategy and its execution. Collaborate in the process and document it with research and sketches.
Upload to padlet.
STEP 5: PITCH
STEP 5: PITCH
Upload pitch and campaign (Dropbox)